Trade & Marketing Executive

Are you passionate about trade, marketing, and driving brand growth? Do you thrive on strategic execution, market expansion, and creative problem-solving? If so, we’re looking for a dynamic individual to join our team and play a key role in scaling our brand and impact globally.

About us

Website: http://dotglasses.org/

Our purpose is to make basic eye care affordable and accessible to everyone.

Globally, 1 billion people need, yet cannot access, corrective eyeglasses, making it the largest unmet disability in the world. East Africa is home to 50 million of these people. For example, in Kenya 7.5 million people need eyecare, yet only 1.6 million can visit an eyecare provider. This results in over 75% of cases of vision impairment being preventable. This is made worse as even low-quality glasses are expensive, costing more than USD 20. 

This has a huge impact on people’s lives. Vision is our most dominant sense. Without glasses it is challenging to earn an income, learn or live a quality life. It also hinders all development agendas governments and agencies may have. A student without glasses is 3x more likely to fall behind! Simply wearing glasses improves incomes by 18%, meaning people do not rely on others for daily tasks - which reduces exposure to financial theft and fraud.

Our solution is a revolutionary, award winning, design of eyeglasses frame and testing process that can be done without a vision care specialist. Dot Glasses distributors can provide eyeglasses for only KES 800 on average. The testing and assembly for each client is done instantly within 5 minutes. The glasses are sold through a diverse network of distribution partners in 8+ countries.

Dot Glasses is transitioning from start-up to scale up and looking for an experienced person to join our team and accelerate our growth.

Key Responsibilities:

    • Trade Marketing & Execution:

        ◦ Develop and implement trade marketing strategies to support sales growth.

        ◦ Ensure strong brand visibility in retail stores, optical shops, and partner locations.

        ◦ Manage merchandising, POS materials, and in-store promotions.

        ◦ Monitor and analyze market trends, competitor activities, and consumer behavior to adjust strategies.

    • Retail & Distribution Support:

        ◦ Work closely with distributors, wholesalers, and retail partners to optimize product placement and store outlook for better in-store visibility of Dot glasses.

        ◦ Organize and oversee field activations, pop-up events, and roadshows to drive foot traffic and awareness.

        ◦ Train and equip retail staff with product knowledge and sales techniques.

    • Marketing Campaign Execution:

        ◦ Collaborate with the marketing team to implement seasonal campaigns and product launches.

        ◦ Assist in developing B2B & B2C marketing materials.

        ◦ Track the performance of marketing activities and recommend improvements.

        ◦ Monitor and report on marketing metrics, providing insights and recommendations for improvement.

This job might be for you, if you:

    • Are highly organized and hard-working.

    • Are strong at critical thinking, problem-solving, and have excellent attention to detail.

    • Are able to manage multiple tasks and assist with various projects.

    • Would like to contribute to providing eyecare to those left out.

    • Are interested in learning about new cultures and meeting people.

    • Are looking to develop in a fast-growing scale-up environment.

Requirements & Qualifications:

    • Bachelor’s degree in Marketing, Business, or a related field.

    • At least 3 years of experience in trade marketing, retail marketing, or FMCG marketing.

    • Strong understanding of merchandising, field marketing, and sales enablement.

    • Experience managing partnerships with retailers, distributors, or NGOs.

    • Excellent communication, negotiation, and organizational skills.

    • Ability to travel for fieldwork and activations.

    • Excellent written and verbal communication skills in English and Swahili. French is a bonus.

Compensation & Benefits:

    • Base Salary: KES 45-60K, based on experience and market rates.

    • Performance Bonus: Based on sales growth and successful execution and achievement of marketing initiatives and KPI’s.

    • Travel Budgets: Coverage for field visits and activations.

    • Health & Wellness Benefits: Medical insurance and wellness perks.

Does this sound like the job for you? Send us your CV and a one-page cover letter. Explain why you want to work for Dot Glasses and what makes you ideal for this role and Dot Glasses. If this is not for you perhaps you know someone who this is perfect for. Please send them this job description.

Deadline: 13th April 2025 (application review begins before the deadline)

Location: Nairobi, Kenya

Contract: Full-time