Technical Sales & Marketing

Job Grade Level:  Medium

Reporting to: MD

Work Relationships: Production, Finance, Warehouse & Dispatch

Operating Unit: Sales & Marketing

Department: All

Supervises: N/A

Location: Nairobi/Mombasa/Nakuru

Minimum Qualification:

·       Bachelor's degree/ Diploma in Business, Marketing, food processing, Industrial chemistry or a related field. Proven experience in technical sales, preferably in the Detergents/food industry.

·       Excellent communication and interpersonal skills.

·       Strong negotiation and presentation abilities.

·       Ability to understand technical specifications and convey them to non-technical stakeholders.

·       Results-oriented with a track record of meeting or exceeding sales targets.

·       Familiarity with Microsoft Office.

·       Willingness to travel as needed.

·       Possess a valid driver's license

Job Summary

As a Technical Sales Representative, you will be responsible for building and maintaining relationships with clients, identifying new business opportunities, and promoting our range of detergent products and cleaning equipment. This role requires a combination of technical knowledge, sales acumen, and excellent communication skills.

Responsibilities and Duties

Business Development:

·       Actively prospect and generate leads to expand the customer base.

·       Identify and pursue new business opportunities within the assigned territory.

·       Conduct market research to stay updated on industry trends and competitor activities.

Client Relationship Management:

·       Build and maintain strong relationships with existing clients to ensure customer satisfaction and repeat business.

·       Provide excellent customer service and act as a point of contact for client inquiries.

·       Understand client needs and offer tailored solutions to address specific cleaning challenges.

Technical Expertise:

·       Develop a deep understanding of our detergent products and cleaning equipment.

·       Provide technical advice and product demonstrations to potential clients.

·       Collaborate with the technical team to stay informed about product updates and improvements.

Sales Presentations and Demonstrations:

·       Prepare and deliver persuasive sales presentations to showcase the benefits of our products.

·       Conduct product demonstrations at client locations to highlight the effectiveness and efficiency of our cleaning solutions.

Sales Targets:

·       Set and achieve sales targets in alignment with company goals.

·       Track and report sales metrics, providing regular updates to the MD.

Networking:

·       Attend industry events, trade shows, and networking functions to build a strong professional network.

·       Actively engage with potential clients and industry professionals to promote our products and services.

Driving and Travel:

·       Possess a valid driver's license.

·       Travel within the assigned territory to meet clients, attend meetings, and explore new business opportunities.

Key Performance Indicators (KPI’s)

Sales Targets:

Achieve and exceed monthly and quarterly sales targets.

Pipeline Development:

Maintain a healthy and growing sales pipeline.

Conversion Rates:

Demonstrate a high conversion rate from leads to closed deals.

Customer Satisfaction:

Ensure high levels of customer satisfaction through effective communication and problem-solving.

Market Penetration:

Expand the company's market share by acquiring new clients and increasing sales within existing accounts.

Reporting Accuracy:

Submit accurate and timely sales reports, providing valuable insights for strategic decision-making.