Social Media Officer (In-House)

ESSENTIAL FUNCTIONS

Marketing Strategy

Help translate Marketing objectives and target audience insights/digital behaviour into recommendations for digital marketing strategy and execution. Contribute in substantive and creative ways to Marketing strategy development, innovation brainstorming, and executional problem-solving.

Social Media Marketing Management

Social Strategy – Develop social media strategy to support the Njeri Muchunu brand, including platform-specific audience engagement and growth strategies.

Social Content – Create and curate engaging social content (ex. post copy, graphics, vertical video), optimizing for social platforms and target audiences, and collaborate with the team on content themes, creative strategy and production, and brand approvals.

Social Production – Manage social post/content production and execution for Njeri Muchunu Global Limited accounts/profiles across a variety of social platforms (ex. Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X, YouTube, etc.).

Social Ad Campaigns – Manage advertising across a variety of social platforms (ex. Facebook, Tiktok, Instagram, YouTube, etc.), including strategy development, content coordination, ad production and execution, audience targeting, performance monitoring, testing and optimization, and reporting.

Social Community Support & Feedback – Manage social comment moderation and community support, as well as provide a strategic customer feedback loop for leadership by regularly reporting on actionable feedback/suggestions and shareable positive customer testimonials.

External Social Listening – Manage the monitoring of strategic brand keyword and hashtag searches across various social media platforms, reporting key observations and actionable insights to leadership and engaging directly with users/organizations when appropriate.

Social Analytics & Reporting – Manage the collection, organization, and analysis of social metrics across all social platforms, reporting performance and impact against predetermined objectives.

Additional Responsibilities

• Continue learning and growing professionally to achieve or exceed team objectives, keeping up to date with social media and digital marketing best practices and trends.

• Attend and participate in various department and organization meetings, trainings, and activities as assigned.

• Participate in Njeri Muchunu Global Limited on-site learning and development events, and trainings.

• Participate in annual processes, such as the organizational Plan and Progress Review (PPR), Engagement Survey, Reaffirmation of the Njeri Muchunu Global Limited Code of Conduct, Calling, Core Values-Vision, and other releases as required.

MINIMUM AND PREFERRED QUALIFICATIONS

Spiritual: Belief in and adherence to the Statement of Faith of Njeri Muchunu Global Limited.

Experience: At least three years of proven work experience in social media marketing, including social strategy development, social content creation, social channel/account management, social advertising campaign management, and team management. Project management/coordination experience preferred.

Technical Knowledge & Skills: Proficient in major social media platforms (ex. Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X/Twitter, YouTube, etc.), Meta Ads Manager, social media management tools, graphic design tools, video editing tools, and Google Docs/Sheets/Slides. Strong grasp of current digital marketing tools and strategies.

Communication & Leadership: Excellent interpersonal and communication skills, including verbal & written, to create understanding and build strong working relationships required.

Education: Bachelor’s degree or college coursework/equivalent experience of at least three years required.

PERSONAL ATTRIBUTES

1. Servant Leadership

• Prioritizes serving the needs of the company, audience, and team members over personal recognition.

• Actively supports team goals by assisting teammates on projects and encouraging their success.

• Uses the social media platform to positively impact the community, valuing collaboration over competition. 

2. Integrity

• Practices honesty and transparency in all social media interactions, ensuring ethical communication with the audience.

• Upholds the organization’s values by avoiding misleading content, plagiarism, or unethical engagement tactics.

• Builds trust with followers by maintaining consistency between personal and professional behaviour online.

3. Submission

• Demonstrates respect for authority by aligning social media practices with company standards and leadership directives.

• Exercises humility while collaborating, valuing the input and ideas of colleagues and superiors.

• Accepts constructive feedback graciously and uses it to refine strategies and workflows.

4. Teachable

• Eagerly learns and adapts to emerging social media trends, platforms, and technologies.

• Seeks out learning opportunities like webinars, courses, or mentorship to continually improve professional skills.

• Welcomes feedback, uses it as a tool for personal and professional growth, always open to new perspectives.

5. Discipline

• Shows excellent time management, ensuring consistent posting schedules and meeting deadlines for campaigns or content approvals.

• Maintains focus and productivity despite the fast-paced, dynamic nature of social media responsibilities.

• Upholds accountability in achieving goals, ensuring all tasks are performed with diligence and precision.

6. Excellence

• Crafts high-quality, creative, and engaging social media campaigns that reflect the company’s values and mission.

• Continuously evaluates and improves audience engagement metrics to achieve the best results for the organization.

• Strives for innovation and creativity, finding unique ways to represent the brand and engage with the audience meaningfully.