Social Media Marketer

      ● Develop and execute social media marketing strategies to promote the college's academic programs, events, and activities.

● Manage and grow the college’s social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

● Create engaging, informative, and visually appealing content (posts, images, videos) tailored to the Kenyan audience.

● Monitor, analyze, and report on social media performance using analytics tools.

● Collaborate with internal departments to gather content and promote events such as admissions, graduations, and community outreach.

● Engage with prospective students, parents, and the public through social media, responding to inquiries and comments in a timely manner.

● Stay updated on social media trends and best practices, particularly within the Kenyan education sector.

● Assist in running targeted digital ad campaigns (Google Ads, Facebook Ads, etc.) to attract more student applications.

● Maintain the college’s brand voice and consistency across all social media platforms.

Requirements:

● Diploma or Degree in Marketing, Communications, Digital Marketing, or a related field.

● Proven experience in social media marketing, preferably in the education sector.

● Strong knowledge of social media platforms and digital marketing tools.

● Ability to create compelling and engaging content tailored for a Kenyan audience.

● Experience with social media analytics and reporting.

● Excellent communication, writing, and interpersonal skills.

● Ability to work independently and as part of a team.

● Knowledge of graphic design tools (Canva, Photoshop) is an added advantage.

Preferred Skills:

● Experience running paid digital campaigns.