Social Media Manager/Content Manager

Content Strategy and Creation:

•  Develop and implement a robust content strategy that aligns with overall brand goals.
•  Plan and manage content calendars for diverse platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.).
•  Create and oversee production of high-quality, engaging content, including text, images, and videos.
• Collaborate with graphic designers, photographers, and videographers to ensure consistent and visually appealing outputs.

Brand Development and Messaging:

•  Define and maintain a unified brand voice and aesthetic across all content and platforms.
•  Craft engaging copy that resonates with diverse audiences and supports marketing initiatives.
•  Drive storytelling efforts to humanize the brand and connect with audiences on a deeper level.

Community Management and Engagement:

•  Foster active engagement with the audience by responding to comments, messages, and inquiries promptly.
•  Identify opportunities for user-generated content and encourage community participation.
•  Monitor social sentiment and feedback to inform content strategies.

Analytics and Optimization:

•  Use analytics tools to measure the performance of social media campaigns and content.
•  Provide detailed reports with actionable insights to optimize future strategies.
•  Continuously test new ideas and iterate based on data-driven results.

Trend Awareness and Innovation:

•  Stay informed of the latest trends, technologies, and platform updates in social media and digital marketing.
•  Introduce innovative content formats and campaign strategies to maintain a competitive edge.

Collaboration and Leadership:

•  Work closely with marketing, sales, and customer service teams to align content with broader business objectives.
•  Manage and mentor junior team members or content creators as needed.

Qualifications:

•  3+ years of experience in social media management or content marketing.
•  Proven track record of developing and executing successful social media strategies.
•  Expertise in social media analytics platforms (e.g., Google Analytics)
•  Exceptional storytelling, copywriting, and editing skills.
•  Strong project management and organizational abilities.
•  Experience with influencer marketing and collaborations is a plus.

How to Apply:

If you believe that you fit the role and are up for the task, kindly use the link below to apply for the position.

https://app.testgorilla.com/s/f8zady1r