Social Media Manager
Al-Yusra Restaurant Limited
Hospitality & Leisure
Job Summary
We are seeking a creative and dynamic Social Media Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing our company’s social media strategy. Location is Nairobi and Mombasa
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
Key Responsibilities
1. Social Media Strategy Development
o Create and implement a comprehensive social media strategy tailored for Nairobi and Mombasa restaurant locations.
o Align social media goals with overall marketing objectives to boost brand awareness and customer engagement.
2. Content Creation & Management
o Develop, curate, and manage engaging content (images, videos, and written posts) that highlights restaurant offerings, promotions, events, and customer experiences.
o Plan and manage a content calendar for timely and relevant posts on all social platforms.
3. Community Engagement
o Monitor social media channels for comments, messages, and reviews, responding promptly to maintain customer satisfaction and brand reputation.
o Engage with followers by initiating conversations, addressing inquiries, and fostering a positive online community.
4. Campaigns and Promotions
o Plan and execute targeted social media campaigns, including paid advertising, to promote new menu items, events, and special offers.
o Collaborate with the marketing and operations teams to coordinate promotional efforts across Nairobi and Mombasa.
5. Performance Analysis
o Track, analyze, and report on the performance of social media efforts using analytics tools.
o Provide insights and recommendations for continuous improvement of social media presence.
6. Trend Monitoring
o Stay updated on social media trends, restaurant industry developments, and competitors’ activities.
o Incorporate emerging trends and technologies to enhance engagement and reach.
7. Collaboration
o Work closely with restaurant management teams in both Nairobi and Mombasa to ensure brand consistency and localized content.
o Partner with photographers, videographers, and influencers to amplify the brand’s online presence.
8. Crisis Management
o Manage online reputation by addressing and mitigating any negative comments or crises promptly and professionally.
Qualifications & Skills
· Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
· Experience:
o 3+ years of experience managing social media for restaurants, hospitality, or related industries.
o Proven track record of running successful social media campaigns.
· Technical Skills:
o Proficiency in social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn, etc.) and management tools (Hootsuite, Buffer, etc.).
o Knowledge of social media advertising and analytics tools (Meta Ads Manager, Google Analytics).
o Basic photography, videography, and graphic design skills are an added advantage.
· Soft Skills:
o Excellent written and verbal communication skills.
o Strong organizational and multitasking abilities.
o Creativity and innovation in content development.
Key Performance Indicators (KPIs)
· Growth in followers and engagement rates across all platforms.
· Successful execution of promotional campaigns and events.
· Positive online reputation and customer feedback.
· Achievement of targeted ROI for social media advertising.
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