Social Media Content Creator & Digital Marketing Specialist

Key Responsibilities
Content Creation & Strategy:
Develop and execute a dynamic social media content calendar that aligns with the college’s mission, values, and academic programs.

• • Create high-quality, engaging multimedia content (graphics, videos, blogs, infographics, etc.) for platforms including Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, and others.
  • Stay ahead of social media trends, integrating fresh ideas to enhance content and engagement.
  • Collaborate with faculty, students, and staff to feature testimonials, events, and real-time experiences.

• Digital Marketing Campaigns:

  • Design and implement digital marketing campaigns, including paid media strategies (Google Ads, Facebook/Instagram Ads, etc.) to increase visibility and attract prospective students.
  • Monitor and optimize campaigns to maximize ROI, ensuring strategic growth and increased engagement across all channels.
  • Work closely with the marketing team to align digital initiatives with institutional goals and student recruitment targets.

• Community Engagement & Analytics:

  • Build, engage, and nurture an online community by responding to comments, messages, and mentions in a timely, friendly, and professional manner.
  • Utilize analytics tools (Google Analytics, Hootsuite, Facebook Insights, etc.) to track content performance, assess engagement, and refine strategies for optimal results.
  • Conduct regular market research to understand student interests and social media behavior, adapting strategies as needed to remain relevant.

• Brand Voice & Consistency:

  • Ensure all digital content reflects Med Prime College’s brand voice, ethos, and aesthetic while maintaining authenticity and inclusivity.
  • Help to maintain consistency in messaging across all platforms while ensuring adaptability for each unique platform.

• Collaboration & Reporting:

  • Work closely with the admissions, PR, and academic teams to create tailored content for recruitment campaigns and special events.
  • Prepare regular reports on digital marketing metrics, campaign performance, and key insights to share with leadership and stakeholders.