Brand Strategy Implementation
• Development and execution of comprehensive brand strategies aligned with company objectives.
• Develop and Implement brand-building activities and initiatives.
Marketing Campaigns
• Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.
• Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.
Brand Communication
• Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.
• Ensure consistency in brand messaging across all communication channels and touchpoints.
Market Research and Analysis
• Conduct market research to identify consumer trends, competitor activities, and market opportunities.
• Analyse market data and consumer insights to inform brand strategies and decision-making processes.
Product Management
• Implement Product management activities, including new product launches, product positioning, and portfolio management.
• Collaborate with cross-functional teams to develop and execute product marketing plans.
Brand Performance Tracking
• Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.
• Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.
Brand Guidelines Compliance
• Ensure compliance with brand guidelines and standards in all marketing materials and activities.
• Work closely with creative teams and agencies to maintain brand consistency and integrity.
Cross-Functional Collaboration
• Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.
• Partner with external agencies and vendors to execute marketing programs and initiatives.
Budget Management
• Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources within allocated budgets.
Internal Interaction
• Sales
• New Product Development
• Customer service
• Commercial control
• Human Resources
• Finance
• Communications Team
External Interactions
• Customers/distributors
• Media Partners
• Creative agencies
• Any other vendors as required by the business.
Key Skills
• Excellent written and verbal communication skills.
• Ability to work effectively under pressure and meet tight deadlines.
• Exceptional organizational and project management skills
• Creative thinking and problem-solving abilities
• Proficiency in media monitoring and analysis tools
Behavior
• Initiative and proactivity
• Effective communication
• Ethical conduct
• Collaborative
• Attention to detail.
• Respect and professionalism
Knowledge
• Strong understanding of brand building principles, marketing concepts, and consumer behavior.
• Strong understanding of the haircare category
• Proficiency in market research methodologies and data analysis techniques.
• Familiarity with digital marketing platforms and tools, including social media, email marketing, and web analytics.
Core competencies
Behaviors that are tied to the achievement of organizational strategy and values.
• Passionate in everything we do
• Willing to embrace change.
• Accountable for self and team
• Never give up.
Qualifications
Bachelor’s degree in marketing, Bachelor of Commerce, or related field.
Experience
• Proven experience in brand management and marketing within the consumer goods industry.
• Experience managing haircare category.
• Experience in an agency setting will be an added advantage.
