Senior Executive – ATL (Location: Kikambala, Kilifi)

This position requires a strategic thinker with:

1. Strong media relations

2. Deep understanding of communication strategies to effectively convey the organization's message to the public and key stakeholders.

3. Ability to schedule and optimize media for results

Main tasks & responsibilities:

● Develop and implement comprehensive media strategies to promote the organization's initiatives and objectives.

● Cultivate and maintain strong relationships with media contacts including journalists, editors, and producers.

● Pitch and secure media coverage for organizational events, announcements, and campaigns.

● Monitor media coverage and analyze results to measure effectiveness and identify opportunities for improvement.

● Manage media compliance and ensure adherence to regulatory requirements.

● Coordinate media scheduling and placements to maximize visibility and reach.

● Prepare press releases, media kits, and other materials to support media outreach efforts.

● Serve as the primary spokesperson for the organization and handle media inquiries and interviews.

● Provide media training and support to internal stakeholders including executives and subject matter experts.

● Stay abreast of industry trends and developments to inform media strategies and tactics.

● Understanding of digital marketing

Qualifications:

● Bachelor’s degree in journalism, Communications, Media Studies, or related field, added advantage.

● Bachelor’s degree in Marketing or business related field.

Experience:

● Minimum of 5-6 years of experience in media relations, journalism, or related field.

● Experience in Digital Marketing & Ecommerce

● Previous experience in a managerial or leadership role preferred.

● Experience in an agency setting will be an added advantage.

● Additional certifications in Public Relations or Communications will be an advantage.

Core competencies:

● Strategic Thinking: Ability to develop and implement media strategies aligned with organizational goals and objectives.

● Relationship Building: Build and maintain strong relationships with media contacts, stakeholders, and internal teams.

● Crisis Management: Manage media crises effectively and mitigate reputational risks.

● Adaptability: Quickly adapt to changing media landscapes and emerging trends.

● Results Orientation: Drive measurable results through media campaigns and initiatives.

Knowledge:

● Comprehensive knowledge of media landscape including current trends, key players, and regulatory frameworks.

● Understanding of audience demographics and behavior across various media channels.

● Familiarity with media compliance regulations and best practices.

● Proficiency in media scheduling and tracking software.

● Knowledge of digital media platforms and social media management.

● Knowledge of Digital Marketing & Ecommerce

Key Skills:

● Excellent written and verbal communication skills

● Strong media relations and networking abilities

● Strong shopper marketing skills

● Digital Marketing Skills & Ecommerce skills

● Ability to work effectively under pressure and meet tight deadlines.

● Exceptional organizational and project management skills

● Creative thinking and problem-solving abilities

● Proficiency in media monitoring and analysis tools

● Leadership and team management skills

Desired Behaviour:

● Initiative and proactivity

● Effective communication

● Ethical conduct

● Collaborative

● Attention to detail.

● Respect and professionalism

Internal Interaction:

● Brand Managers

● Sales Team

● New Product Development

● Customer service

● Commercial control

● Human Resources

● Finance

External Interactions:

● Customers/distributors

● Media Partners

● Creative agencies

● Any other vendors as required by the business