Senior Executive – ATL (Kilifi, Kikambala)
Pwani Oil Products
Marketing & Communications
Job Summary
The Senior Executive - ATL will play a pivotal role in managing and enhancing the organization's media presence across various platforms including radio, television, and print. This position requires a strategic thinker with: 1. Strong media relations 2. Deep understanding of communication strategies to effectively convey the organization's message to the public and key stakeholders. 3. Ability to schedule and optimize media for results
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
ATL:
• Develop and implement comprehensive media strategies to promote the organization's initiatives and objectives.
• Cultivate and maintain strong relationships with media contacts including journalists, editors, and producers.
• Pitch and secure media coverage for organizational events, announcements, and campaigns.
• Monitor media coverage and analyze results to measure effectiveness and identify opportunities for improvement.
• Manage media compliance and ensure adherence to regulatory requirements.
• Coordinate media scheduling and placements to maximize visibility and reach.
• Prepare press releases, media kits, and other materials to support media outreach efforts.
• Serve as the primary spokesperson for the organization and handle media inquiries and interviews.
• Provide media training and support to internal stakeholders including executives and subject matter experts.
• Stay abreast of industry trends and developments to inform media strategies and tactics.
• Understanding of digital marketing
Internal Interaction
• Brand Managers
• Sales Team
• New Product Development
• Customer service
• Commercial control
• Human Resources
• Finance
External Interactions
• Customers/distributors
• Media Partners
• Creative agencies
• Any other vendors as required by the business.
Key Skills
• Excellent written and verbal communication skills
• Strong media relations and networking abilities
• Strong shopper marketing skills
• Digital Marketing Skills & Ecommerce skills
• Ability to work effectively under pressure and meet tight deadlines.
• Exceptional organizational and project management skills
• Creative thinking and problem-solving abilities
• Proficiency in media monitoring and analysis tools
• Leadership and team management skills
Behavior
• Initiative and proactivity
• Effective communication
• Ethical conduct
• Collaborative
• Attention to detail.
• Respect and professionalism
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