Sales Representative

1. Sales Lead Generation and Prospecting

● Identify Target Markets: Research and identify new potential clients across different market segments, including small businesses, large corporations, government agencies, residential buildings, and industrial clients.

● Generate Leads: Use a variety of methods to generate leads, such as cold calling, networking, referrals, online research, attending trade shows, and leveraging industry-specific platforms.

● Outbound Sales Activities: Conduct cold calls, emails, and social media outreach to initiate communication with leads and schedule appointments.

● Qualification of Leads: Assess potential clients’ needs, budgets, and decision-making processes to qualify leads and create a prioritized sales pipeline.

2. Sales Presentations and Consultations

● Client Meetings: Organize and conduct face-to-face meetings or virtual consultations with prospective clients to assess their cleaning or security needs.

● Solution-Based Selling: Present tailored service offerings (cleaning or security) based on the client’s specific requirements, highlighting the benefits, service quality, and pricing structure.

● Conduct Site Visits: In some cases, visit client locations to understand site-specific requirements and provide custom solutions.

● Proposals & Bidding: Prepare and submit detailed proposals, quotations, and service contracts. Ensure timely follow-ups to close deals and overcome objections.

3. Relationship Building & Client Retention

● Maintain Client Relationships: Develop and maintain strong, long-term relationships with new and existing clients, ensuring their ongoing satisfaction with services.

● Customer Support: Be the point of contact for clients, handling any queries, concerns, or issues that arise during the service contract period.

● Upselling & Cross-Selling: Proactively identify opportunities to upsell additional services, such as specialized cleaning or enhanced security solutions, to existing clients.

● Post-Sale Support: Ensure smooth onboarding and transition for clients post-sale, working with the operations team to guarantee high service delivery standards.

4. Negotiation and Closing

● Price Negotiations: Negotiate terms, pricing, and service agreements with clients to reach mutually beneficial arrangements while maintaining company profitability.

● Contract Management: Prepare and ensure the proper signing of contracts with all relevant terms and conditions clearly outlined.

● Close Sales: Use persuasive sales techniques to close deals, ensuring a high conversion rate of leads into signed contracts and revenue-generating accounts.

5. Market Research and Competitive Analysis

● Industry Insights: Continuously research market trends, competitor offerings, and client preferences to stay ahead of the competition.

● Market Positioning: Use insights from market research to assist in pricing strategies, promotional offers, and positioning of the company’s services in the market.

● Customer Feedback: Gather feedback from clients regarding their experience with services, and share insights with the marketing and operations teams to improve service quality.

6. Sales Reporting and Administration

● Sales Reporting: Maintain accurate and up-to-date records of sales activities, customer interactions, and sales performance metrics (KPIs).

● CRM Management: Utilize the company’s Customer Relationship Management (CRM) system to track leads, follow-ups, client details, and sales progress.

● Forecasting: Provide accurate sales forecasts and pipeline reports to management to track performance and adjust strategies as needed.

● Administrative Support: Assist in maintaining client databases, preparing sales documentation, and ensuring timely submission of reports. Key Performance Indicators (KPIs):

● Sales Quota Achievement: Meet or exceed monthly, quarterly, and annual sales targets for new business and revenue growth.

● Lead Conversion Rate: Increase conversion rates from qualified leads to closed contracts.

● Client Retention: Achieve high client retention rates through excellent service delivery and follow-up support.

● Customer Satisfaction: Obtain positive feedback from clients, indicating high levels of satisfaction and the potential for repeat business.

● Market Share Growth: Contribute to the company’s growth by expanding into new market segments and regions.

Qualifications

● A Diploma or Degree in Sales, Marketing with 2-3 years of experience.

● Experience in a cleaning or security service industry is a plus.

● Proven track record of meeting or exceeding sales targets.

Skills

● Sales Skills: Strong sales acumen, with the ability to identify needs, create solutions, and close deals.

● Communication: Excellent verbal and written communication skills in English and Swahili. Ability to communicate effectively with clients and internal teams.

● Negotiation: Strong negotiation skills with the ability to build and maintain long-term relationships.

● Customer Focus: Ability to understand customer needs and deliver tailored solutions.

● Problem-Solving: Strong analytical and problem-solving skills.

● Time Management: Ability to manage multiple tasks and prioritize effectively.

● Tech-Savvy: Proficient in Microsoft Office Suite, CRM tools, and using mobile applications for sales tracking.