Sales and Marketing Specialist

ABOUT THE COMPANY

We supply a variety of civil engineering, instrumentations surveying & material testing equipment used in the construction & material testing industry.

JOB SUMMARY

About Us:Nariana Enterprises Limited, established in 2006, is a leading supplier of material testing, survey, laboratory, instrumentation, and vocational training equipment. In 2011, we expanded our services by launching a Civil Engineering division, offering a comprehensive range of quality-driven solutions. With nearly two decades of industry experience, we pride ourselves on delivering innovative and reliable products and services across Kenya.Position Overview: We are looking for a highly driven and technically skilled Sales and Marketing Specialist to join our growing team. The ideal candidate will have at least 3 years of experience in sales and marketing, preferably within the engineering, construction, or laboratory equipment industry. This role requires a strong understanding of our product range, the ability to communicate complex technical details to customers, and a passion for driving sales growth across Kenya.  Our product offerings include: Surveying Equipment, Material Testing Equipment,  Water & Environmental Testing Equipment, Laboratory Equipment,  Instrumentation Tools,  Vocational Training Equipment and more. We work closely with government agencies, private companies, contractors, universities, and research institutions to supply them with world-class equipment that meets their needs.

RESPONSIBILITIES

Key Responsibilities: 1. Sales & Business DevelopmentDevelop and execute a comprehensive sales strategy to expand our market reach and increase revenue.Identify new business opportunities, build relationships with key clients, and maintain strong customer relationships.Work closely with government institutions, universities, engineering firms, and construction companies to understand their needs and propose suitable solutions.Prepare and present product demonstrations, sales pitches, and proposals to potential clients.Negotiate and close deals while ensuring customer satisfaction and retention.2. Marketing & Brand AwarenessDevelop and execute marketing campaigns, including digital marketing, email campaigns, and promotional activities.Attend and represent Nariana Enterprises at trade shows, industry exhibitions, and conferences to generate leads and strengthen brand visibility.Manage social media presence and assist in creating content for LinkedIn, Instagram, and other platforms to engage with potential clients.3. Technical Expertise & Product KnowledgeDevelop in-depth knowledge of our products and their applications to provide accurate technical advice to clients.Conduct product training sessions for clients, ensuring they understand the proper use and benefits of our equipment.Collaborate with the procurement and technical teams to stay updated on new products and innovations in the industry.4. Reporting & Performance ManagementTrack and report sales performance, pipeline progress, and market feedback to management.Work closely with internal teams to ensure smooth order processing, delivery, and after-sales support.Maintain an organized database of leads, customers, and sales activities.Qualifications & Requirements:Bachelor’s degree in Marketing, Business, Engineering, or a related field.Minimum 3 years of experience in sales and marketing, preferably in the construction, laboratory, engineering, or industrial equipment sector.Strong technical background with the ability to understand and communicate product specifications.Proven track record in strategic marketing planning and sales execution.Excellent leadership, communication, and negotiation skills.Ability to travel across Kenya for sales meetings, exhibitions, and client visits.Self-motivated with a results-driven approach.Compensation & Benefits:Competitive base salary plus an attractive commission structure to reward high performance.Opportunity to work with a well-established company in a growing industry.Training and career growth opportunities in technical sales and marketing.Why Join Nariana Enterprises Limited?Be part of a reputable, industry-leading company with over 18 years of experience.Work with a diverse range of high-quality products used in major infrastructure and research projects.A collaborative and supportive work environment that values innovation and teamwork.Opportunities for professional development and career advancement. How to Apply: If you are passionate about sales, marketing, and technical solutions, we’d love to hear from you! Interested candidates should submit their resume detailing relevant experience and qualifications to divyam.oberoi@nariana.co.ke. Please include "Sales and Marketing Specialist Application" in the subject line.Nariana Enterprises Limited is an equal-opportunity employer. We celebrate diversity and are committed to creating ani nclusive environment for all employees.Join us in driving innovation and excellence in the civil engineering and laboratory equipment industry!Contact Information: Nariana Enterprises Limited Reliable Towers, 5th Floor, Mogotio Rd, Westlands Nairobi, Kenya Phone: +254 720-075687 Email: info@nariana.co.ke Website: www.nariana.co.ke 

REQUIRED SKILLS

Project management, Procurement, Business development, Contracting, Customer relations, Tender preparation, Negotiation, Technical sales, Marketing, Sales strategy

REQUIRED EDUCATION

Bachelor's degree