Safaricom Hook Internship Program - Social Media Management
Safaricom Limited
Marketing & Communications
Job Summary
The primary focus of this role will be to plan, develop, implement, and manage strategies for an organization’s social media accounts. The ideal candidate will have experience managing social media comments, creating content as well as looking for opportunities to increase brand exposure for their assigned company.
- Minimum Qualification : Bachelors
- Experience Level : Internship & Graduate
Job Description/Requirements
This year, Safaricom Hook has sponsored select SMEs to offer exciting internship opportunities across Kenya. To qualify, you must first register on the Safaricom Hook platform via the Safaricom Hook app, or by dialing *555#, then apply for the role on BrighterMonday.
- Using social media marketing tools to create and maintain the company’s brand
- Working with the marketing team to develop social media marketing campaigns
- Interacting with customers and other stakeholders via the company’s social media accounts
- Analyzing the company’s digital marketing plan and social media strategy, identifying strategic weaknesses, and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
- Degree in marketing, digital marketing, internet marketing or a related field
- Prior experience as a copywriter and content developer
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent verbal and written communication skills
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