Safaricom Hook Internship Program - Digital Marketing

Safaricom Hook is a platform dedicated to empowering young talent and providing them with valuable work experience.

This year, Safaricom Hook has sponsored select SMEs to offer exciting internship opportunities across Kenya. To qualify, you must first register on the Safaricom Hook platform via the Safaricom Hook app, or by dialing *555#, then apply for the role on BrighterMonday. 

Locations: Nairobi, Kiambu, Nakuru, Kilifi.

What you will be doing:

• Contribute to the creation of creative marketing campaigns across social media, the company website, email, and other platforms.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Analyze and report on the performance of digital marketing campaigns, and assess against goals (campaign results, conversion rates, traffic, etc.)
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

What you’ll need:

• Bachelor's degree in marketing, communications, or related field
• Understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Project management skills and excellent written and verbal communication skills
• Experience with social media platforms, email marketing tools, and content management systems (CMS) may be beneficial