Regional Sales Manager

Job Description: Regional Sales Manager (Kenya)
Company Overview: Harriet’s Botanicals is a fast-growing Kenyan herbal wellness brand dedicated to providing high-quality, natural health solutions.
We are committed to tradition and innovation, aiming to make herbal wellness accessible to every household. We are looking for an entrepreneurial, results-driven, and passionate leader to spearhead our sales growth and distribution across Kenya.
Role Purpose: The Regional Sales Manager will be responsible for the strategic development and execution of the company’s sales goals.
Based in Nairobi with extensive travel across the country, you will lead a dedicated sales team, manage high-value accounts, and expand our footprint in supermarkets, pharmacies, and wellness stores.
Key Responsibilities
1. Sales Strategy & Execution

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• Develop and implement comprehensive national sales and distribution plans to meet and exceed ambitious revenue targets.
  
• Identify and capitalize on new market opportunities and growth areas across all regions of Kenya.
  
• Drive in-store visibility and execute creative trade promotions to enhance brand presence.
  

2. Account & Distributor Management

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• Build, maintain, and manage robust relationships with distributors and key accounts (Supermarkets, Pharmacies, and Wellness Stores).
  
• Negotiate contracts and trade terms that align with the company's growth objectives.
  
• Ensure consistent stock availability and efficient supply chain flow to all partners.
  

3. Leadership & Team Management

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• Lead, mentor, and coach a small, dedicated sales team to peak performance.
  
• Set clear KPIs, monitor progress, and provide regular feedback and training.
  
• Foster a high-performance culture rooted in accountability and results.
  

4. Performance Tracking & Insights

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• Track, analyze, and report on sales performance metrics consistently.
  
• Gather and share market insights, competitor activity, and consumer trends to inform business strategy.
  
• Be prepared to present data-driven results and "share the numbers" during performance reviews.
  

Candidate Requirements
Experience & Education

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• Experience: 5–7+ years of proven experience in sales within the FMCG, Pharmaceutical, or Herbal/Wellness sectors.
  
• Leadership: 2–3+ years in a territory, area, or regional leadership role.
  
• Track Record: A proven record of significantly growing sales and expanding distribution networks.
  

Skills & Competencies

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• Relationship Management: Strong experience in managing distributors and large-scale key accounts.
  
• Communication: Fluent in both English and Kiswahili with excellent presentation and negotiation skills.
  
• Analytical: Ability to interpret sales data and translate it into actionable growth strategies.
  
• Travel: Willingness and ability to travel extensively across Kenya.
  

Personal Attributes

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• Entrepreneurial mindset with a "proactive" rather than "reactive" approach.
  
• Deep passion for herbal wellness and natural health products.
  
• Highly organized, results-oriented, and capable of working under pressure.
  

How to Apply
Interested candidates who meet the above criteria should send their CV and a brief cover letter to:
Email: hr@harrietsbotanicals.co.ke
Subject Line: Regional Sales Manager – Kenya
Note: Only shortlisted candidates will be contacted.