Promotion Manager

Job Summary:

The Promotion Manager will develop and execute innovative promotional strategies to enhance the visibility of the company's artists and music releases. This role requires a deep understanding of the music industry, strong communication skills, and the ability to build relationships with media and influencers.

Key Responsibilities:

1. Strategic Planning:

o Develop and implement comprehensive promotional campaigns for new releases, tours, and events.

o Collaborate with marketing and sales teams to align promotional efforts with overall business objectives.

2. Media Relations:

o Build and maintain relationships with media outlets, including radio stations, blogs, podcasts, and magazines.

o Coordinate interviews, press releases, and media appearances for artists.

o Pitch stories and features to relevant media to maximize coverage.

3. Event Management:

o Organize and promote promotional events, including album launch parties, listening sessions, and artist showcases.

o Coordinate logistics for events, including venue selection, catering, and guest lists.

o Manage event promotion through social media, email newsletters, and press outreach.

4. Social Media and Digital Marketing:

o Develop social media strategies to promote artists and music releases.

o Create engaging content for various platforms, including Instagram, Facebook, Twitter, and TikTok.

o Monitor online trends and adjust promotional strategies accordingly.

5. Collaboration with Artists:

o Work closely with artists to understand their vision and goals for promotion.

o Provide guidance on brand image, messaging, and audience engagement.

o Assist in developing promotional materials, including graphics, videos, and merchandise.

6. Performance Analysis:

o Analyze the effectiveness of promotional campaigns through metrics and feedback.

o Prepare reports on campaign performance, identifying successes and areas for improvement.

o Adjust strategies based on data analysis and industry trends.

7. Budget Management:

o Develop and manage the promotional budget, ensuring all activities are cost-effective.

o Track expenses and provide regular updates to senior management.

8. Team Leadership:

o Supervise and mentor junior promotional staff, fostering a collaborative environment.

o Encourage professional development and creativity within the team.

Qualifications:

• Education: Bachelor’s degree in Marketing, Music Business, Communications, or a related field.

• Experience: Minimum of 3-5 years of experience in music promotion, marketing, or a related field.

• Skills:

o Strong understanding of the music industry and current trends.

o Excellent written and verbal communication skills.

o Proven ability to build relationships with media and industry stakeholders.

o Creativity and the ability to develop engaging promotional content.

Technical Skills:

• Proficiency in social media management tools and analytics platforms.

• Familiarity with digital marketing strategies, including SEO and email marketing.

• Basic graphic design skills (e.g., Adobe Creative Suite) are a plus.

Work Environment:

This position may require flexible hours, including evenings and weekends, to accommodate events and promotions. Occasional travel may be necessary for artist engagements and promotional events.

Application Process:

Interested candidates should submit a resume and cover letter highlighting their relevant experience and explaining why they would be a great fit for this role.