PR SPECIALIST

KEY RESPONSIBILITIES

1. Secure monthly media coverage opportunities across mainstream media, websites, print, and other relevant platforms.

2. Monitor and manage brand mentions, public sentiment, and media narratives to protect and enhance the company's reputation.

3. Develop and execute PR campaigns that align with company goals, ensuring maximum visibility and positive brand perception.

4. Conduct performance tracking and reporting analysis of media coverage and assess PR effectiveness through executive summaries and SWOT analyses.

5. Identify potential risks and develop proactive strategies to address reputational challenges effectively.

6. Build and maintain strong relationships with media professionals, industry influencers, and company stakeholders.

7. Write and publish monthly thought leadership articles and brand stories to enhance credibility, awareness, and website traffic.

8. Participate in monthly meetings to align on upcoming PR initiatives and corporate communications strategies.

REQUIREMENTS

1. A degree in Public Relations, Communications, Journalism, or a related field.

2. Exceptional verbal and written communication abilities, crucial for crafting compelling messages and engaging with diverse audiences.

3. Ability to plan and execute comprehensive PR strategies that align with organizational goals and resonate with target audiences.

4. Proficiency with various digital platforms and tools, essential for effective audience engagement and analytics.

5. Capability to think critically and make swift decisions to protect the client's reputation during crises.

6. Innovative thinking to develop unique and engaging PR campaigns that capture audience attention.