Marketing Specialist
BrighterMonday Consulting
Marketing & Communications
Job Summary
We seek a marketing specialist for our car repair workshop. This role involves driving business growth through creative campaigns, business development, and digital outreach. Ideal candidates are graduates with marketing coursework (e.g., BCom or BA), proactive, organized, and skilled in both strategic marketing and customer care.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
Job Description/Requirements
Reporting to the Director you will work in a creative and fast-paced environment supporting day-to-day office operations. Among others, your responsibilities will include the following:
• Develop and implement marketing strategies to drive customer acquisition and retention.
• Manage social media accounts, digital marketing platforms, and online campaigns to promote the business.
• Plan and execute advertising campaigns across online, print, and local channels.
• Build relationships with local businesses and communities to foster partnerships and referrals.
• Create engaging marketing materials, including brochures, flyers, and digital content.
• Conduct market research to understand customer needs, market trends, and competitor activities.
• Analyze marketing performance metrics and provide actionable recommendations for improvement.
• Coordinate promotional events, sponsorships, and community outreach programs to enhance visibility.
Core Competencies and Qualifications
• Bachelor’s degree in Commerce, Marketing, or a related field with a focus on marketing.
• Strong interpersonal and communication skills, both verbal and written.
• Proficient in digital marketing tools, social media platforms, and basic analytics.
• Exceptional organizational and time management skills.
• Customer-oriented with the ability to build trust and rapport.
• A proactive and self-motivated attitude with problem-solving capabilities.
• Experience with motor repair or shop control is a strong plus
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