Marketing Manager

To develop, establish and maintain marketing strategies to meet the objectives of the hospital. Understand and effectively manage customer needs as well as designing a process that ensures a memorable customer experience. This role will involve building and cultivating key relationships with potential customers (corporate & non-corporate), public, development partners and other stakeholders nationally and regionally.

Duties and responsibilities

• Develop and implement marketing plans and projects for new and existing service

• Manage the productivity of the marketing plans and projects and exploring ways of improving existing products and services, and increasing revenue through enrolling new corporate clients and consultants.

• Conduct market research and analyze current market condition to determine market requirements for existing and future services.

• Monitoring and analyzing market trends and study competitors, partners and substitute products and services

• Expand and develop marketing communication platforms including social media platforms.

• Determine and manage the marketing budget and deliver marketing activity within agreed budget

• Maintaining and developing relationships with new and existing clients, developing industry linkages 

• Generate and maintain detailed reports to track patients experience through the current process and assess gaps that may need improvement.

• Evaluate, review and report on all marketing activity and results.

• Identify and map the target customers (corporate & non-corporate).

• Plan and organize Initiatives like camps, seminars and conferences to increase service and product promotion participation and doctors’ referrals.

• Organize CMEs for promotion of the activities and services of the medical departments and specialties.

• Organize outreach programs with prospective patient communities.

• Assist in designing, printing brochures, leaflets and other hospital marketing materials.

• Track leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups.

• Increasing brand awareness and market share through different medium.

Requirements

• Bachelor’s degree in Marketing or equivalent from a recognized institution.

• Minimum of four years working experience in aggressive marketing and sales.

• Experience gained from Hospitals, Pharmaceutical and Insurance will have an added advantage.

• Proficiency in Microsoft Office Suite.

• Digital marketing skills.

• Ability to work without supervision.

• Excellent organizational and time management skills.

• Excellent public relations and communication skills.

• Ability to influence and attract potential clients to programs.

• Self-driven individual who motivates and inspires confidence

• Strategic thinker and a problem solver.

• Team leadership skills, persuasiveness, adaptability, creativity, good judgment and decision-making ability.

• Sales and marketing skills.

• Creative and innovative.