Marketing Manager

ABOUT THE COMPANY

An unprecedented energy transition has begun. To meet 2040 net zero goals, over 2 billion electric two-wheelers (motorcycles) must be sold and $11 trillion in fuel consumption replaced. Zeno is building a tech platform to electrify this two-wheeler market, currently responsible for more than 4% of the world’s GHG emissions. Our mission is to accelerate the energy transition and democratize the benefits across Africa, India, and Latin America. With a focus on East Africa as a starting point, Zeno is building a new energy ecosystem with ground-up development of a fundamentally better electric motorcycle and associated battery swap network to drive a better experience for our customers.

JOB SUMMARY

Location: Nairobi, flexible for significant travel around Kenya Start Date: ASAPAbout ZenoAn unprecedented energy transition has begun. To meet 2040 net zero goals, over 2 billion electric two-wheelers (motorcycles) must be sold and $11 trillion in fuel consumption replaced. Zeno is building a tech platform to electrify this two-wheeler market, currently responsible for more than 4% of the world’s GHG emissions. Our mission is to accelerate the energy transition and democratize the benefits across Africa, India, and Latin America. With a focus on East Africa as a starting point, Zeno is building a new energy ecosystem with ground-up development of a fundamentally better electric motorcycle and associated battery swap network to drive a better experience for our customers.We are looking for audacious, creative, and committed people to join us on this important mission. You will be joining a bold team consisting of leading engineers, operators, and entrepreneurs hailing from companies that include Tesla, Apple, Google, SRAM, Ola Electric, Dott, LiveWire, Lucid, Bolt, Microsoft, SafeBoda, Sun Mobility, among many others. Zeno has just closed its seed round with Lowercarbon, Silicon Valley’s leading climate tech venture fund, Toyota Ventures, the VC of the world’s largest automotive company, and 4DX Ventures, a leading early-stage investor in Africa.The RoleZeno is seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and support the growth of our electric motorcycle brand across Kenya. This role requires a mix of strategic thinking, creative problem-solving, and hands-on execution to build brand awareness, drive customer engagement, and support sales growth. A deep understanding of both online and offline marketing channels, particularly within the Kenyan context, is essential.

RESPONSIBILITIES

Marketing Strategy: Develop and execute comprehensive marketing strategies to enhance brand visibility and drive customer acquisition in Kenya, leveraging both digital and traditional channels such as radio, billboards, and community outreach programs.Viral Content Creation: Design and produce engaging, shareable content tailored to resonate with Kenya's diverse audiences, with a focus on creating viral moments within the boda boda communities.Innovative Campaigns: Conceptualize and execute bold, innovative marketing campaigns that capture attention and drive brand excitement, especially targeting boda boda riders and communities.Campaign Management: Plan, implement, and manage multi-channel marketing campaigns, including digital platforms, social media, radio, outdoor advertising, events, and traditional media to maximize reach and impact.Community Engagement: Build strong relationships within the boda boda communities through grassroots marketing efforts, partnerships with key influencers, and activation events that foster brand loyalty.Brand Development: Strengthen Zeno’s brand identity and ensure consistent messaging across all marketing channels, both online and offline.Market Research: Conduct in-depth market analysis to identify trends, customer insights, and competitive landscape within Kenya to inform marketing strategies.Partnerships & Events: Build and manage relationships with key partners, influencers, media outlets, and stakeholders. Organize events, product launches, roadshows, and community engagement activities across diverse regions in Kenya.Data-Driven Insights: Analyze marketing performance metrics from both online and offline campaigns and provide actionable insights to optimize strategies and improve ROI.Team Collaboration: Work closely with the sales, product, and operations teams to align marketing efforts with business goals, ensuring a cohesive approach across all touchpointsWhat You Bring:Proven track record of developing and executing successful marketing campaigns that drive business growth, with strong experience in managing both digital and traditional marketing channels.Demonstrated ability to create viral content and lead innovative campaigns that capture public attention, especially within grassroots and community-based settings like the boda boda communityDeep understanding of Kenya’s landscape, including radio, print, social media (Tik Tok, Facebook), outdoor advertising, and community-based marketing.Strong digital marketing skills with proficiency in social media platforms, content marketing strategies, and online advertising tools.Excellent communication, storytelling, and copywriting skills for diverse media formats.Ability to analyze data and metrics to measure campaign effectiveness and make data-driven decisions.Creative mindset with a passion for innovation and sustainability.Strong project management and organizational skills.Willingness to travel across Kenya to support marketing activities and events.Benefits:Competitive salary based on experienceCompany sponsored healthcare plan.Join a world class team of engineers, operators, and entrepreneurs from across the globe who are part of the inevitable trillion-dollar transition of two-wheelers to electric!

REQUIRED SKILLS

Creativity, Marketing, Search engine optimization (SEO), Brand management, Market research, intelligence, Social media marketing, Sales performance tracking and reporting

REQUIRED EDUCATION

Bachelor's degree