Marketing Manager (Commission-Based)

About Us

Tap Craft Empire is a revolutionary mobile app that turns game time into earning and learning opportunities. We’ve built a robust, feature-packed platform ready to go viral, offering users the chance to earn rewards, engage with educational content, and compete in community-driven challenges. With a unique play-to-earn model, our app has the potential to scale rapidly, and we need a dynamic, innovative, and results-driven Marketing Manager to drive our growth and maximize Monthly Active Users (MAUs).

The Role

As a Marketing Manager, you will take full ownership of our user acquisition and engagement strategy. This is a commission-based role, meaning your earnings directly reflect the impact you create—a lucrative opportunity for someone who thrives in a high-performance environment.

Key Responsibilities

• Mass Content Production: Oversee the creation of 50 promotional videos per day for TikTok and other platforms—this could involve managing a team of content creators, collaborating with influencers, or producing content yourself.
• Affiliate & Referral Growth: Scale our referral and affiliate marketing strategy, ensuring users maximize our lucrative referral system.
• Influencer & Community Partnerships: Develop relationships with local and global influencers to drive mass adoption and increase engagement.
• Viral User Acquisition: Identify new growth hacks, viral marketing tactics, and paid ad strategies that will drive app installs and increase daily engagement.
• Performance Marketing & Optimization: Track KPIs such as MAUs, retention rates, and referral conversions, adjusting strategies for maximum ROI.
• Offline & Grassroots Marketing: Work closely with TCE ATMs (our shop-based community hubs) to grow our player base locally and encourage participation.
• Creative & Adaptive Thinking: Do whatever it takes—test new ideas, experiment with campaigns, and continuously optimize based on results.

What We’re Looking For

• Proven experience in digital marketing, user acquisition, or content-driven growth strategies.
• Experience managing large-scale content creation (e.g., TikTok, YouTube Shorts, Reels) with a focus on viral growth.
• Expertise in influencer, referral, and affiliate marketing.
• Data-driven mindset with the ability to analyze trends and optimize campaigns accordingly.
• Entrepreneurial attitude—hungry for results, ready to hustle, and willing to experiment with innovative marketing ideas.
• Familiarity with Kenyan digital trends and influencer networks is a bonus.

What We Offer

• Lucrative Commission Structure: Earn based on the growth you drive—no income ceiling.
• Freedom to Innovate: Work in an environment that encourages bold, creative, and unconventional marketing tactics.
• Remote & Flexible Work: Work from anywhere while running high-impact campaigns.
• High-Growth Potential: Be part of an app that has all the features and traction to become a major player in mobile gaming and online earning.

Prove Your Skills – Challenge for Candidates

We’re looking for real marketers who can deliver results, so before hiring, we want to see your marketing mindset in action. As part of the selection process, you’ll need to:

• Develop a high-level marketing strategy outlining how you would market Tap Craft Empire to increase MAUs in Kenya.
• Provide a short content strategy plan, detailing how you would organize the creation of 50 TikTok videos per day (including influencers, teams, and execution).
• Identify key partnerships or influencers who could help drive viral growth.
• Suggest a campaign (paid or organic) that could rapidly increase our app downloads and engagement.

If you have the skills, creativity, and execution ability to make TCE go viral, apply now!

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