Marketing Lead

Brand Strategy:

• Develop and implement a comprehensive brand strategy, including messaging, positioning, and visual identity.
• Maintain brand consistency across all marketing materials and channels.

Digital Marketing:

•  Manage and optimize our social media channels (e.g., Instagram, Facebook, LinkedIn, Twitter) to increase engagement and follower growth.
•  Create and execute engaging social media content, including posts, stories, and reels.
•  Develop and implement email marketing campaigns to nurture leads and drive conversions.
•  Utilize SEO best practices to improve website visibility in search engine results.

Content Marketing:

•  Create high-quality content, such as blog posts, articles, and case studies, to attract and retain customers.
•  Collaborate with the content team to develop content calendars and editorial plans.

Campaign Management:

• Plan and execute marketing campaigns, including product launches, promotions, and seasonal initiatives.
•  Track and analyze campaign performance to measure ROI and identify areas for improvement.
•  Conceive and execute a network marketing strategy based on referrals, incentivized affinity marketing.

Market Research:

•  Conduct market research to identify target audiences, industry trends, and competitor analysis.
•  Use insights to inform marketing strategies and tactics.

Team Management:

•  Lead and mentor a team of marketing professionals.
•  Foster a collaborative and creative work environment.

Qualifications:

•  Bachelor's degree in Marketing, Communications, or a related field.
•  Proven experience in digital marketing, social media, and content marketing.
•  Strong understanding of SEO, PPC, and email marketing.
•  Excellent written and verbal communication skills.
•  Creative problem-solving skills and a passion for innovation.
•  Proficiency in marketing automation tools and analytics software.

Salary range of Ksh 30,000 to Ksh 40,000

If you're a passionate and results-oriented marketer, we encourage you to apply