Job Summary
Career Access Africa is an educational consultant company that recruits students who want to study abroad. We are seeking a dynamic and creative Marketer to join our service-oriented team. The ideal candidate will be passionate about developing and executing effective marketing strategies to drive customer acquisition, retention, and satisfaction.
- Minimum Qualification : Diploma
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
· Develop and Implement Marketing Strategies: Create and implement comprehensive marketing plans aligned with business objectives, including market research, target audience identification, and messaging development.
· Manage Marketing Campaigns: Oversee the planning, execution, and measurement of marketing campaigns across various channels, including digital marketing, social media, public relations, and events.
· Brand Management: Protect and enhance the company's brand identity through consistent messaging and positioning.
· Customer Acquisition: Develop and execute strategies to attract new customers, including lead generation, customer acquisition campaigns, and partnerships.
· Customer Retention: Implement programs to retain existing customers and foster loyalty, such as customer relationship management (CRM) initiatives and loyalty programs.
· Market Research: Conduct market research to identify trends, competitor activities, and customer needs to inform marketing strategies.
· Analytics and Reporting: Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
· Team Collaboration: Work closely with cross-functional teams, including sales, customer service, and product development, to ensure alignment and effective marketing execution.
· Proven experience in marketing within the service industry.
· Strong understanding of marketing principles and best practices.
· Excellent written and verbal communication skills.
· Proficiency in digital marketing tools and platforms (e.g., Google Analytics,
· Creative and innovative thinking skills.
· Strong analytical and problem-solving abilities.
· Ability to work independently and as part of a team.
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