Manager - Brand Management

Department: Marketing

Reports to: Head of Marketing

Perm/Temp: Permanent

Job Location: Kikambala, Kilifi

About the Role

The Manager – Brand Management will play a pivotal role in supporting the brand management activities for Personal Care, Skin Care and Homecare products within the Marketing Department. The incumbent will be responsible for development and execution of brand strategies, developing marketing campaigns, and managing brand initiatives to drive brand awareness, consumer and trade engagement, and revenue growth. The ideal candidate will possess strong passion for brand management, great organizational skills, and creative thinking.

Main tasks & responsibilities:

Brand Strategy Implementation

● Development and execution of comprehensive brand strategies aligned with company objectives.

● Develop and Implement brand-building activities and initiatives.

Marketing Campaigns

● Coordinate and Execute marketing campaigns across various channels, including digital, print, and social media.

● Collaborate with internal and external stakeholders to ensure campaigns are delivered on time and within budget.

Brand Communication

● Craft brand messaging and communication materials, including advertising copy, product descriptions, and brand presentations.

● Ensure consistency in brand messaging across all communication channels and touchpoints.

Market Research and Analysis

● Conduct market research to identify consumer trends, competitor activities, and market opportunities.

● Analyse market data and consumer insights to inform brand strategies and decision-making processes.

Product Management

● Implement Product management activities, including new product launches, product positioning, and portfolio management.

● Collaborate with cross-functional teams to develop and execute product marketing plans.

Brand Performance Tracking

● Monitor key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and marketing campaigns.

● Prepare regular reports and presentations to communicate brand performance and recommend areas for improvement.

Brand Guidelines Compliance

● Ensure compliance with brand guidelines and standards in all marketing materials and activities.

● Work closely with creative teams and agencies to maintain brand consistency and integrity.

Cross-Functional Collaboration

● Collaborate with internal departments, including Sales, Product Development, and Supply Chain, to align brand strategies with overall business objectives.

● Partner with external agencies and vendors to execute marketing programs and initiatives.

Budget Management

● Manage the brand budget, tracking expenses, and ensuring cost-effective utilization of resources

within allocated budgets.

Team Management

Qualifications:

● Bachelor’s degree in marketing, Bachelor of Commerce, or related field.

Experience:

● Proven experience in brand management and marketing within the consumer goods industry.

● Proven Experience in Shopper marketing, Trade marketing or customer marketing

● Experience managing the Personal Care/ haircare category.

● Experience working with agencies will be an added advantage.

Core competencies:

Behaviors that are tied to the achievement of organizational strategy and values.

● Passionate in everything we do

● Willing to embrace change.

● Accountable for self and team

● Never give up.

Knowledge:

● Strong understanding of brand building principles, marketing concepts, and consumer behavior, shopper Marketing

● Strong understanding of the personal Care/ Hair Care category

● Proficiency in market research methodologies and data analysis techniques.

● Familiarity with digital marketing platforms and tools, including social media, email marketing, and web analytics.

Key Skills:

● Excellent written and verbal communication skills.

● Ability to work effectively under pressure and meet tight deadlines.

● Exceptional organizational and project management skills

● Creative thinking and problem solving abilities

● Proficiency in media monitoring and analysis tools

Desired Behaviour:

● Initiative and proactivity

● Effective communication

● Ethical conduct

● Collaborative

● Attention to detail.

● Respect and professionalism