Head of Business Development
Anonymous Employer
Management & Business Development
Job Summary
Plan, execute, and evaluate the ROI of all business development initiatives that are primarily driven by content to attract, retain, and expand a loyal client base, translating into increased revenues.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Reporting to: Chief Operating Officer
About the Company: We are an integrated media company with various platforms, including its flagship brand, the 37-year-old Parents print magazine, Parents E-magazine, ParentsAfrica Website, Podcast, YouTube Channel, Social Media Platforms, Events, and the VibeYetu Youth Initiative.
Job Description: The Head of Business Development will be responsible for executing the company’s five-year business strategy to grow revenue. This role involves leveraging content to increase audience engagement across all platforms and translating these metrics into revenue from advertisers, magazine circulation, e-paper subscriptions, curated event hosting, and other partnerships.
Duties and Responsibilities:
- Day-to-day supervision of the marketing, advertising, and content creation teams.
- Monitoring business growth as forecasted in the five-year strategy (July 2024 - July 2029).
- Ensuring the revenue strategy for all platforms, as outlined in the five-year strategy, is fully implemented and the quality of content is maintained
- Setting goals, plans, and targets for revenue growth across all platforms and ensuring their achievement.
- Researching, planning, and implementing target market initiatives for content and business growth.
- Preparing winning proposals for prospective clients.
- Pursuing leads and moving through the sales cycle on all platforms.
- Acquiring new clients and maintaining strong relationships with existing clients.
- Developing mutually beneficial partnerships with advertisers and other partners.
- Meeting quarterly, monthly, and annual sales targets.
- Compiling and analyzing data to identify media trends.
- Positioning ParentsAfrica as a credible platform that delivers on its promises.
Required Skills:
- Deep knowledge of the print and digital media landscape in Kenya.
- Experience working in a media house or advertising agency in sales and marketing.
- Experience in selling advertising across different media platforms, including print and digital.
- Excellent written and verbal communication skills.
- Understanding content that appeals to advertisers.
- Proficiency in proposal writing.
- Ability to create long-term partnerships.
- Experience in managing teams and individuals with strong interpersonal skills.
- Excellent negotiation skills and client interaction experience.
- A team player with a willingness to learn.
- Proven track record with excellent multi-tasking skills.
- Experience with relevant software/tools.
- Flexibility, organizational, and time management skills with attention to detail.
- Strong analytical and critical thinking skills.
- Ability to present ideas to a variety of audiences.
- Ability to work under high pressure.
- Strong customer service skills.
- Creativity and the ability to generate innovative ideas.
- Detailed knowledge of current online tools and marketing trends, including SEO.
- Experience in print and digital publishing and generating traffic and leads to new business.
Education:
- A degree or diploma in marketing, business development and management related fields.
- 3+ years of experience in print and digital sales and advertising or business development in the media.
Pay and Benefits: Negotiable and dependent on experience and skills.
Closing date: June 7, 2024
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