Geographical Expansion Manager
MWINGI KENYA LIMITED
Management & Business Development
Job Summary
Skills and Experience of 10 years with 5+ years of Sales and/or Operations Mid to Senior level Management in a retail chain operation with a branch network, not less than 20 outlets in a similar capacity.
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 10 years
Job Description/Requirements
Location: Nairobi, with frequent traveling to remote areas
Industry: Distribution of FMCG
Duties and Responsibilities
- Lead the function of the company's franchise expansion plan.
- Strategically assessing, prioritizing, and developing market entry plans for new areas, providing regular advice to senior management on expansion strategy.
- Assess, prioritize, and develop the route-to-market for new areas.
- Identifying potential locations up to the preparation of the new franchise to kick start the operation following the company's expansion strategy.
- Market Research: Working with the market research surveyors researching and tracking potential new markets according to new market entry criteria.
- Carrying out a detailed feasibility study on chosen locations
- Liaising with various agencies in the space search both government and non-governmental as a resource Centre.
- Negotiation with the landlords and finalization of related documents e.g. Heads of Terms, Lease,
- Liaising with various authorities to receive necessary approvals eg licenses
- Manage projects conducting test sales (pilots) in these markets for some areas
- Co-ordination of the build out works with contractors
- Coordinating with various HQ departments in preparation of the new franchise setup
- New Business Development: Assist sales managers in developing and managing new distribution routes to the market. Together with the sales department, develop appropriate sales and marketing strategies & and tactics for each new market.
- New Product Development: Advise the product design team with respect to the new product development and market needs and desires in the new areas of expansion
- Reporting: Produce weekly and monthly reports for the senior management team highlighting new market potential, forecasts, successes & and failures, and path forward.
Qualifications
- Skills and Experience of 10 years with 5+ years of Sales and/or Operations Mid to Senior level Management in a retail chain operation with a branch network, not less than 20 outlets in a similar capacity.
- B2C & B2B sales, route-to-market, and supply chain, and new business development experience successfully developing operations in a new market.
- Ability to produce and present professional strategy, reports, accurate forecasts, and oversee channel sales plans.
- Data Analysis experience
- A degree in business/marketing from a recognized institute
- Ability to travel frequently to the remote areas on a short notice
To apply, please email your CV ONLY to jobs@mwingi.africa with GEOGRAPHICAL EXPANSION MANAGER in the subject line.
Application deadline: COB, JUNE, 7th 2024.
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