Email Marketing Specialist

Join our global Marketing team, today.

Locations - Kenya

You must currently live in the listed country and have the legal right to work in that country.

As a global company with locations around the world, you can opt to work from home or choose a hybrid approach where we have an office.

Salary:  3,709, 572 Kshs – 4,435,231 Kshs per annum– Grade 5

Employment and contract type

Full-time and permanent position

Who is Mauve Group, and what do we do?

Mauve Group was established in 1996 with a simple office in Italy. Since then, we have expanded to become a leading, award-winning provider of Employer of Record (EoR) and global employment solutions – powered by our all-in-one workforce management platform.

We operate in 150+ countries across seven regions, providing award-winning support to businesses and organisations in 70+ sectors and helping them scale internationally and manage their global workforces.

Our mission is to reduce risk, maximise compliance, and enhance employee satisfaction throughout the global HR process.

But that’s not all. Mauve is a people-first community. We understand that our employees are diverse individuals with fulfilling lives beyond work. For those who join us, we offer a range of perks and benefits committed to your personal growth and wellbeing – so, more on these a little later.

The main purpose of your role

The core function of this newly created role requires a highly skilled and motivated email marketing specialist, with experience of using Marketing Cloud Account Engagement (MCAE, formerly Pardot).

You’ll take charge of planning, creating, and optimising automated end-to-end email marketing campaigns that reach, engage, generate, and nurture leads from our international B2B audience – while overseeing campaign management processes.

On occasion, you may need to work outside your normal working hours to support international business needs and time zones and attend a nominated local office.

What will you be doing as an Email Marketing Specialist?

Your responsibilities will include:

·         Managing the end-to-end campaign management process, including campaign planning, scheduling, executing, post-campaign analysis, and optimising, to boost engagement, conversions, and support outbound sales.

·         Collaborating with different teams to create and schedule targeted workflows and drip campaigns via marketing automation tools (preferably MCAE, formerly Pardot) – including lead nurturing, customer onboarding, and re-engagement campaigns.

·         Working closely with the CRM team, to ensure MCAE integrates smoothly with our CRM (Salesforce) for accurate lead tracking and reporting.

·         Segmenting email lists by demographics, behaviours, and engagement history to deliver personalised, relevant content.

·         Ensuring all campaigns comply with CAN-SPAM, GDPR, and other relevant laws and regulations.

·         Conducting A/B tests on email campaigns to determine the most effective strategies and improve performance.

·         Monitoring key metrics (open rates, click-through rates, etc.) and using insights to optimise campaigns.

·         Coordinating with internal and external stakeholders to ensure timely and accurate delivery of campaign assets and communications.

·         Collaborating with the wider team on event-related communications and promotion – building Engagement Studio (nurture stream) templates and campaigns to support event participation and follow-up.

·         Staying up-to-date with the latest in marketing automation, email trends, and campaign management to refine strategies.

Requirements

If you have a mix of the following qualifications, knowledge and experience, and skills, you may be who we’re looking for.

Qualifications

·         Essential: A bachelor’s degree in marketing, communications, business, or a related field.

·         Desirable: An MCAE certification and/or training in digital marketing, advertising, or data analysis.

Knowledge and experience

·         Essential: At least 3 years’ experience in marketing automation, email marketing, and end-to-end campaign management, ideally in a B2B/SaaS environment.

·         Essential: Experience of strong email marketing practices and cold outreach for lead generation.

·         Essential: Proficient using MCAE (Pardot) or a similar email marketing automation tool.

·         Desirable: Familiarity with CRM tools (ideally Salesforce).

Skills

·         Essential: Excellent communication skills, both written and verbal with fluent English proficiency.

·         Essential: Strong analytical, project management, and creative problem-solving skills.

·         Desirable: Proofreading, digital marketing, and WYSIWYG website editing skills.

·         Desirable: Proficient in HTML/CSS for email customisation and branding.

Perks and benefits:

·         Generous annual leave, plus public holidays based on your location.

·         Pension plan with contributions from Mauve Group, where applicable.

·         Opportunities for professional and personal growth via Mauve Academy – our online learning and development portal, designed to help you acquire and apply new skills.

·         Annual training allowance to promote your personal and career growth.

·         A flexible, hybrid working environment.

·         Home setup allowance, where applicable.

·         Optical benefits (we  contribute £125/135 euro towards your test, glasses and lenses).

·         Lots of fun opportunities, including domestic and international travel (where relevant to your role), team/office meet-ups, and company-wide events.

Apply now

Please direct your cover letter to Kerry Katsapaos, Head of Marketing – explaining why you want to work at Mauve Group and how your experience, skills, and qualifications align with the requirements of the role.

Send your cover letter and CV in English, with the job title in the subject line, to hr@mauvegroup.com.  

Good luck!

What’s next?

Applications close on 1st December 2024 – with first interviews likely to be held week being 9th December 2024.

We make every effort to respond to all applicants. But due to the volume we receive, this isn’t always possible. If you haven’t heard from us by 9th December 2024 , please consider your application unsuccessful on this occasion.

We reserve the right to close the application deadline early if we receive a high volume of submissions.

Data and privacy policy

We will only use your personal information with your consent and in accordance with applicable laws. For full details on how we handle and transfer personal information, please read our privacy policy.

In your cover letter, please indicate if would like to be notified about future opportunities if not selected for this role. If you do not specify, we will be required to delete your personal information to comply with European law.

Equality & diversity statement

Mauve Group operates in many different parts of the world - each with its own unique cultural identity - and is committed to achieving a working environment, which provides equality of opportunity and freedom from discrimination.

We will endeavour to accept, respect, and celebrate our different backgrounds, perspectives, and experiences – and by leveraging these differences, we encourage innovation and drive business growth.