E-commerce Executive

E-commerce Management:

•  Manage the e-commerce platforms for multiple brands, ensuring optimal website performance.
•  Develop and execute the online trade plan in collaboration with internal teams and suppliers.
•  Monitor and deliver against key performance indicators (KPIs), including conversion rates, digital lead generation, and e-commerce sales.
•  Regularly review and maintain website merchandising, making necessary adjustments to enhance user experience.

Content and Campaign Support:

•  Work closely with the marketing executive to develop engaging web copy and creative landing pages using a test-and-learn approach.
•  Support the launch of monthly promotional campaigns, handling the uploading of countdown timers, price changes, and campaign-specific content.
•  Collaborate with SEO suppliers and the marketing team to optimise web content, meta-data, and implement technical SEO changes.

Product Portfolio Management:

•  Maintain the online product portfolio, including updating product information, pricing changes, taxonomy, and managing SEO redirects.
•  Manage and respond to product reviews and FAQs to maintain a positive online reputation.
•  Ensure consistent alignment with the customer journey by building personas and adjusting strategies for targeted engagement.

Agency and Partner Coordination:

•  Attend agency meetings to coordinate inputs for paid channels such as Google Ads, Facebook, and display networks.
•  Collaborate on planning, monitoring, and optimising performance across channels, providing insights and recommendations.
•  Brief web development requirements to the technical team to support marketing and conversion goals.

Marketplaces and Trading Support:

•  Support trading activities across marketplaces such as eBay, Amazon, Wayfair, and ManoMano, aligning efforts with the overall marketing strategy.
• Provide input and support for marketing plans associated with these channels.

Competitor Analysis:

•  Conduct competitor analysis to identify trends and opportunities, focusing on promotions, pricing strategies, and conversion tactics.
•  Collaborate with the marketing executive to refine e-commerce strategies based on competitor insights.

Reporting and Analytics:

•  Produce weekly performance reports using tools like Google Analytics and Dash This.
•  Analyse data to identify areas for improvement and drive data-led decision-making.
•  Provide social commerce support, working with the social media executive to optimise plans and enhance results.

Qualifications and Skills:

•  Bachelor’s degree in business, Marketing, E-commerce, or a related field.
•  Proven experience in e-commerce management and digital marketing.
•  Proficiency with e-commerce platforms, Google Analytics, and website content management systems.
•  Strong analytical skills and the ability to derive insights from data.
•  Excellent communication skills and experience in coordinating with external agencies.
•  Ability to work in a fast-paced environment, managing multiple priorities effectively.
•  Experience in the UK e-commerce market (preferred).

How to Apply:

If you believe that you fit the role and are up for the task, kindly use the link to apply for the position.