Digital Performance & Email Marketing Specialist

About Us

We are trusted and dedicated real estate company that connects property seekers to properties from leading real estate agents, developers, private sellers and Landlords and ultimately trade. Serving the Kenyan market, and using the latest technology and AI to match you with the right property.

Our Vision

To create VALUE & CONVENIENCE by transforming the Kenyan Real Estate ecosystem through an All-Inclusive and Transparent Marketplace.

Job Mission
To build a trusted property marketplace by ensuring that we are giving property seekers, sellers, and buyers value.

The Opportunity
We're on the hunt for a dynamic Digital Performance & Email Marketing Specialist to supercharge our digital presence and drive growth! This is an exciting role for someone who thrives in a fast-paced environment and has a knack for crafting data-driven campaigns that resonate with our audience. Bring your creativity, analytical mindset, and passion for digital marketing to the table, and you could be leading the charge in no time!

Why You’ll Love It Here
You’ll have the chance to become a key player—or even a leader—within our core marketing and content team. You'll be joining a company with a vibrant culture, surrounded by a supportive and talented team. Plus, you’ll get to learn from our experienced international colleagues, gaining insights that will elevate your skills and career to the next level! Ready to make your mark and help us transform the company into the go-to destination for all things real estate? Join us and let’s achieve greatness together!

Reporting into
Marketing Manager

Direct Reports
None

Key Responsibilities

Organisational:

• Communicate with colleagues and share insights on Slack.
• Utilise Trello to update task status.
• Coordinate and train with your direct report on a weekly basis.

Reporting:

• Update Master sheets as required.
• Analyse KPIs of paid campaigns and optimise over time.
• Complete monthly performance marketing actuals vs. targets in forecasts.

Functional:

• Write, execute, and conclude channel improvement briefs on time.
• Continuously test channels to determine the long-term effectiveness of test campaigns versus control frameworks.
• Support new offline and online projects/initiatives by the business.
• Monitor pacing of allocated spend by channel.
• Monitor account and campaign performance daily.
• Execute weekly optimization cycles for AdWords, Facebook, and other channels, including A/B testing and bid optimization.
• Research keywords and expand campaigns in line with performance marketing frameworks.
• Coordinate with design and content teams for visual assets and content.
• Investigate new features on existing ad platforms.
• Research performance marketing best practices.
• Manage channel ad placements and email marketing and campaigns.
• Work closely with colleagues to analyse results, produce insights, and make relevant course corrections to drive KPIs.
• Ensure monthly checks that automated campaigns (e.g., transactional emails) are triggered as per logic documents and actively escalate any issues found.
• Draw insights on best practices, campaign enhancements, and new industry trends.

Key Relationships

• Marketing Manager
• Content Writer
• CX Lead
• Sales Account Managers
• SEO Specialists
• Performance Marketer colleagues
• Designer
• Relationship Manager
• Sales Manager

Pertinent Skills and Qualifications

• Minimum experience of 3 years in a similar role
• Experience with web analytics tools such as Google Analytics
• Strong analytical and reporting skills with a keen attention to detail
• Ability to work in a fast-paced, team environment
• Dedication and enthusiasm for delivering high standard work and adding value to clients
• Proper understanding of how to run digital ads across various platforms such as Google, Facebook, Instagram, and other channels
• Willingness to learn and a team player
• Basic understanding of digital marketing with an interest in email and mobile marketing (push notifications, SMS, and in-app advertising)
• Experience with web analytics tools such as Google Analytics
• Strong analytical and reporting skills with a keen attention to detail
• Ability to work in a fast-paced, team environment
• Basic understanding of HTML for email template coding
• A fast learner and all-around team player