Digital Marketing Specialist
Databand Consultants Limited
Consulting & Strategy
Job Summary
We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute comprehensive online marketing strategies. This role involves managing all aspects of digital marketing, including SEO, SEM, social media, content marketing, email campaigns, analytics, and emerging online platforms. The ideal candidate will be creative, an
- Minimum Qualification : Bachelors
- Experience Level : Mid level
- Experience Length : 3 years
- Working Hours : Full Time
Job Description/Requirements
1. Digital Strategy Development:
Develop, implement, and optimize comprehensive digital marketing strategies aligned with organizational goals.
Stay updated on industry trends, emerging technologies, and competitor activities to ensure a competitive digital presence.
2. Content Creation and Management:
Create, curate, and manage high-quality, engaging content for websites, blogs, social media, and other digital platforms.
Collaborate with creative teams to produce multimedia content (graphics, videos, and infographics).
3. Search Engine Optimization (SEO) and Marketing (SEM):
Optimize website content and landing pages to improve organic search rankings.
Plan and execute paid campaigns on platforms like Google Ads to drive targeted traffic.
4. Social Media Marketing:
Manage and grow social media accounts across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
Develop and execute social media strategies, including paid social campaigns.
5. Email Marketing and Automation:
Create and execute email marketing campaigns to nurture leads and engage with the audience.
Utilize marketing automation tools to enhance efficiency and personalization.
6. Data Analytics and Reporting:
Monitor, analyze, and report on campaign performance metrics using tools like Google Analytics, SEMrush, and social media insights.
Use data-driven insights to optimize strategies and improve ROI.
8. Collaboration and Leadership:
Work closely with cross-functional teams, including sales, design, and product development.
Required Skills and Qualifications:
Educational Background:
Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
Relevant certifications (e.g., Google Analytics, HubSpot, Hootsuite, or Facebook Blueprint) are a plus.
Technical Proficiency:
Hands-on experience with tools like Google Ads, Google Analytics, SEMrush, Moz, Mailchimp, or similar platforms.
Proficiency in CMS platforms (e.g., WordPress), marketing automation tools, and CRM software.
Familiarity with HTML/CSS and basic graphic design tools like Canva or Adobe Creative Suite.
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