Digital Marketing Specialist

Our Vision

Africa’s solution to bridging the talent gap.

Job Mission

You are responsible for creating and designing, as well as delivering various marketing programs towards supporting the growth and expansion of an organization’s products and services, especially via the Internet.

Reporting into Head of Marketing

Key Responsibilities

● Overall Project Management and Compliance

● Plan, execute and manage digital marketing campaigns ( Paid ads ).

● Monitor and optimize campaign performance to meet KPIs and targets.

● Conduct A/B testing to determine the most effective ad creatives and formats.

● Collaborate with the communications & creative team to develop compelling ad copy, graphics, and videos that effectively communicate the value of our products & services.

● Utilize platform-specific targeting options to reach the right audience segments

● Track and analyze key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA) to assess campaign effectiveness.

● Prepare regular performance reports and provide actionable insights to optimize future campaigns.

● Work closely with cross-functional teams, including sales, product, and learning & development, to align marketing efforts with business objectives.Understand the workings of Google Ads programs towards promoting appropriately the

● profit goal of the organization

● Work with the right teams to ensure landing pages are optimized for conversions, including A/B testing of different page elements.

● Lead management of the digital touchpoints of the organization

● Stay current with the latest trends

Key Relationships

● Senior Performance Marketing

● Campaign Marketing Manager

● Creative Designer

● Communications Specialist

KPIs to measure success 

● Successful project execution

● Budget control and management

● Timely reporting

● Policy compliance

● Social Engagement and mentions

Key Skills & Competencies

Skills

● 3+ year of relevant marketing experience managing google ads,X/twitter ads and Meta ads accounts

● Google Ads Certifications or equivalent

● Possess a good understanding of digital production and marketing strategies

● Possess proven experience in innovative digital campaign and effective service delivery

● Possess proven experience in digital assets delivery

● Ability to manage microsites, social media applications, and online

● ads.

● Understanding of digital marketing best practices

● Possess a solid understanding of social media marketing and paid campaigns.

● Ability to handle digital analysis and web metrics duties (Google Analytics proficiency)

● Ability to deliver on deadline

● Possess very strong communication skills, both written and verbal

● Possess very strong skills in management and organization

● Knowledge of SEO and SEM