Digital Marketing Specialist (Gross salary-Ksh 50,000)
Adele Mbadon Dejak Ltd
Marketing & Communications
Job Summary
About Us: Adele Dejak is a renowned luxury brand at the intersection of African design and contemporary aesthetics, specializing in high-quality, handcrafted jewelry and accessories. We are committed to producing pieces that are unique, bold, and intricately designed. We’re looking for a skilled and passionate Digital Marketing Specialist to help elevate our brand presence and drive online growth. Position Summary: We are seeking an experienced Digital Marketing Specialist with over 3 years of hands-on experience in digital marketing, with a solid understanding of full e-commerce operations, Shopify, Google Ads, Meta Ads Manager, and TikTok’s e-commerce landscape. The ideal candidate is creative, data-driven, and capable of executing and optimizing digital campaigns to maximize reach and engagement.
- Minimum Qualification : Unspecified
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities:
- Shopify & E-commerce Management: Oversee and optimize our Shopify store and have a comprehensive understanding of e-commerce functionalities, including product listings, order management, and user experience improvements.
- Google Ads Setup & Optimization: Develop, implement, and refine Google Ads campaigns to boost brand visibility and attract quality traffic.
- Meta Ads Management: Create, manage, and optimize ads on Facebook and Instagram, using Meta Ads Manager to drive engagement and conversions.
- TikTok Strategy & Content Creation: Understand TikTok’s unique dynamics, plan creative campaigns, and work on content strategies to engage a diverse audience.
- Campaign Analytics & Reporting: Monitor, analyze, and report on campaign performance, using insights to refine strategies and maximize ROI.
- Creative Collaboration: Brainstorm innovative content ideas and collaborate with the creative team to bring campaigns to life.
- Photoshop Proficiency: Use basic Photoshop skills for ad creatives, resizing images, and creating content as needed to support campaigns.
Requirements:
- Experience: 3+ years in digital marketing, with a proven track record of running and optimizing campaigns on Google Ads, Meta Ads Manager, and Shopify.
- Skills: Proficient in full e-commerce processes, Shopify backend management, Google Ads, Meta Ads Manager, and TikTok marketing.
- Photoshop Basics: Basic knowledge of Photoshop for simple image editing and creative adjustments.
- Analytical Mindset: Ability to assess campaign metrics and pivot strategies based on performance data.
- Creativity: Strong creative vision to drive compelling content ideas that resonate with our audience.
- Hands-On Demonstration: Must be able to showcase your skills during the interview process by setting up a mock campaign or demonstrating your proficiency with key platforms.
Why Work With Us:
- Join a passionate team dedicated to high-quality design and storytelling.
- Lead digital initiatives that will shape the brand’s growth and online presence.
- Work in an innovative environment where creativity and strategic thinking are valued.
How to Apply:
Send your resume, cover letter, and examples of previous campaigns to info@adeledejak.com
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