Digital Marketing Intern

About Us: Brees Bees is a leading and rapidly expanding retailer and wholesaler of honey and health-related products in Kenya. Our brand has gained widespread recognition for Bree’s Dawa, our signature concoction that has become a viral sensation across social media platforms. We are dedicated to sourcing honey from marginalized communities, ensuring our products contribute to both local economies and healthy lifestyles.

Role Summary: The Digital Marketing Intern will support Brees Bees’ digital marketing efforts by assisting in the planning, execution, and optimization of our online marketing strategies. This role offers hands-on experience in various aspects of digital marketing, including social media management, content creation, SEO, email marketing, and analytics. The intern will work closely with the marketing team to enhance our online presence and drive engagement with our brand.

Key Responsibilities:

● Social Media Management:

○ Assist in managing and updating Brees Bees' social media platforms (Facebook, Instagram, Twitter, etc.).

○ Create engaging and creative content that resonates with our target audience.

○ Monitor social media trends and suggest new strategies to improve engagement and follower growth.

● Content Creation:

○ Support the creation of digital content, including graphics, videos, blog posts, and newsletters.

○ Collaborate with the team to ensure content aligns with brand voice and marketing goals.

○ Assist in the development of a content calendar to ensure consistent and timely content distribution.

● SEO and Website Management:

○ Assist in optimizing website content for search engines to improve organic search rankings.

○ Monitor website performance using analytics tools like Google Analytics and provide insights for improvement.

○ Update and maintain website content to ensure accuracy and relevance.

● Email Marketing:

○ Support the creation and distribution of email marketing campaigns.

○ Segment email lists and assist in the personalization of email content.

○ Track and analyze the performance of email campaigns, providing

recommendations for improvement.

● Analytics and Reporting:

○ Assist in tracking and analyzing the performance of digital marketing campaigns.

○ Prepare reports on key metrics and provide insights to improve future campaigns.

○ Monitor competitors and market trends to identify new opportunities.

Qualifications:

● Recent graduate or currently pursuing a degree or diploma in Marketing, Communications, Digital Media, or a related field.

● Familiarity with social media platforms and digital marketing tools (e.g., Canva, Hootsuite,CapCut, Google Analytics).

● Basic understanding of SEO principles and content creation.

● Strong written and verbal communication skills.

● Creative mindset with an eye for design and detail.

● Ability to work independently and as part of a team.

● A passion for digital marketing and an eagerness to learn.

What We Offer:

● Hands-on experience in a fast-paced digital marketing environment.

● Mentorship and training opportunities to develop your skills.

● The chance to contribute to real projects and make a tangible impact on the brand.

● Potential for future career opportunities within the company.