Digital Marketing Executive

The ideal candidate will excel at working collaboratively with internal teams to ensure timely, high-quality deliverables while effectively representing Archer Digital's professional standards.

Minimum Qualification: Bachelor’s degree in marketing, Digital Marketing, Communications, or related field
Experience Level: Mid Level
Experience Length: 3-7 years

Key Responsibilities:

• Client Management & Strategy Execution: Act as the primary liaison with clients, guiding brand engagement and ensuring alignment with goals through strategic insights and collaboration with agency resources.
• Content Creation & Management: Develop and oversee multi-platform content strategies and editorial calendars, ensuring engaging, on-brand content across social media, email, and e-commerce platforms.
• Campaign Management: Lead the planning, execution, and monitoring of monthly campaigns, coordinating with internal teams for asset delivery, live updates, and performance evaluation.
• Data Analytics & Reporting: Utilize analytics tools to provide detailed performance reports, offering actionable insights to optimize client strategies and drive measurable outcomes.
• SEO & Content Optimization: Partner with SEO experts and content creators to enhance organic reach, optimize blogs, and improve landing pages based on keyword and trend analysis.
• Cross-Functional Collaboration: Work closely with SEO, paid media, and creative teams to align content with performance goals and attend strategy meetings to keep projects on track.
• Email Marketing Support: Develop and schedule targeted email campaigns, tracking performance to refine strategies and increase engagement.
• Market Intelligence & Competitor Analysis: Conduct research to stay ahead of market trends and competitors, providing clients with up-to-date insights and recommendations.

Qualifications & Skills:

• Bachelor’s degree in marketing, Digital Marketing, Communications, or related field.
• Proven experience in digital marketing, client management, and campaign strategy.
• Proficiency in platforms such as Google Analytics, MailChimp, OpenAI, Klaviyo, Canva, and social media management tools.
• Strong expertise in content planning, strategy, and reporting, with advanced analytical skills.
• Professional communication skills, adept at managing client relationships and aligning project goals with outcomes.
• Proactive, adaptable, and able to work independently in a fast-paced environment.
• Knowledgeable in marketing psychology and consumer behavior is a plus.
• Exceptional organizational skills and attention to detail, with a focus on delivering quality and meeting deadlines.