Digital Marketing Executive

Duration: [3 months probation, performance-based retention]

Key Responsibilities:

• Assist in the development and execution of digital marketing campaigns across various channels, including Social Media, WhatsApp, Email, Search Engines, and Display Advertising.

• Create and curate engaging content for social media platforms, blog posts, newsletters, and other digital mediums.

• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics, and provide insights and recommendations for improvement.

• Conduct keyword research and assist in optimizing website content for SEO.

• Support the management of social media accounts by scheduling posts, engaging with followers, and tracking performance metrics.

• Help with the creation and maintenance of marketing materials, including role-plays, presentations, and promotional content.

• Collaborate with the marketing team to brainstorm and implement innovative marketing strategies.

• Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:

• Completed a degree in Marketing, Communications, Business, or a related field.

• Strong understanding of digital marketing concepts and best practices.

• Excellent written and verbal communication skills.

• Proficiency in social media platforms (e.g., TikTok, Facebook, Twitter, Instagram, LinkedIn, YouTube).

• Basic knowledge of SEO principles and tools (e.g., Google Analytics, Google Search Console).

• Creative mindset with a keen eye for detail.

• Ability to work independently as well as part of a team.

• Strong organizational skills and ability to manage multiple tasks and deadlines.

Preferred Qualifications:

• Digital Marketing certification

• Previous experience in digital marketing or related internships.

• Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).

• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).

• Knowledge of HTML/CSS is a plus.