Digital Marketing Executive

1. Digital Campaign Management:

• Plan, execute, and optimize end-to-end digital marketing campaigns, including SEO/SEM, social media, email marketing, and display advertising.

• Monitor campaign performance, analyze key metrics, and implement strategies for continuous improvement.

2. Content Creation and Optimization:

• Develop engaging and SEO-optimized content for various digital platforms, ensuring brand consistency.

• Collaborate with the content team to align messaging with marketing objectives.

3. Social Media Strategy:

• Develop and implement social media strategies to enhance brand awareness and engagement.

• Stay informed about social media trends and incorporate them into the overall marketing strategy.

4. Data Analysis and Reporting:

• Utilize analytics tools to assess the performance of digital marketing initiatives.

• Generate detailed reports, providing insights and recommendations for optimizing campaigns.

5. Collaboration with Cross-functional Teams:

• Work closely with the design, sales, and product teams to ensure cohesive and effective marketing communication.

• Provide support for collaborative projects that require digital marketing expertise.

6. Stay Updated on Industry Trends:

• Stay abreast of industry trends, emerging technologies, and digital marketing best  practices.

• Implement innovative strategies to keep the company at the forefront of the digital landscape.

7. Blogging & Email Marketing

Write intentionally effective blogs and emails with the appropriate context of the product/service in question.

8. Any other lawful duties assigned by the employer from time to time.