Digital Marketing Executive

Content Creation & Management:

•  Develop and manage content across all marketing channels, including e-commerce platforms and digital advertising.
•  Maintain the content editorial calendar, ensuring timely and strategic updates.
•  Copywriting, copyediting, and coordination of outsourced content, including video, imagery, and other assets.

Campaign Management:

•  Support and manage the execution of monthly promotional campaigns.
•  Coordinate with the marketing team for asset uploads, copy updates, and campaign requirements.
•  Monitor live campaigns in collaboration with other marketing executives.

Collaboration & Coordination:

•  Work closely with internal teams and external agencies for SEO, affiliates, paid social, and creative projects.
•  Attend agency meetings to align content creation with performance optimisation.
•  Brief and manage creative work, ensuring brand consistency across all touchpoints.

SEO & Content Optimisation:

•  Partner with SEO suppliers and the e-commerce team to perform keyword research and forecast trends.
•  Review and optimise blog and landing page content to improve organic traffic.
•  Implement content-led web changes that align with SEO goals.

Email Marketing Support:

•  Assist in creating and scheduling email campaigns.
•  Monitor the effectiveness of email marketing efforts and provide recommendations for improvements.
•  Produce weekly email performance reports.

Data Management & Analytics:

•  Manage the image and video database to ensure easy access and organisation.
•  Utilise analytics tools for weekly reporting and performance analysis.
• Conduct competitor analysis to stay ahead of market trends and adjust strategies accordingly.

Customer Research & Persona Development:

•  Lead monthly customer research initiatives, including surveys and feedback sessions.
•  Continuously refine customer personas and adjust marketing tactics to drive targeted engagement.:
•  Oversee lead capture strategies, including the management of popups and forms on the website.
•  Support quarterly updates to website content following SEO audits

Qualifications and Skills:

•  Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
•  Proven experience in digital marketing, content creation, and campaign management.
•  Proficiency with marketing platforms such as Klaviyo, Google Analytics, and Canva.
•  Strong copywriting and editing skills.
•  Ability to analyse data and produce actionable insights.
•  Excellent communication skills and the ability to collaborate effectively with cross- functional teams.
•  Experience in the healthcare industry (preferred).

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How to Apply:

If you believe that you fit the role and are up for the task, kindly use the link to apply for the position.