Digital Marketer

1. Strategy Development and Implementation

• Develop and execute digital marketing strategies aligned with the college’s goals and objectives.

• Identify target audiences and create content tailored to their needs and preferences.

• Research and recommend innovative digital trends to improve online engagement.

2. Content Creation and Management

• Create, edit, and publish high-quality content for websites, blogs, email campaigns, and social media.

• Design and manage creative campaigns to promote courses, events, and initiatives.

• Collaborate with graphic designers to produce visually appealing materials.

3. Social Media Management

• Manage and grow the college’s social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

• Plan and schedule posts, engage with followers, and monitor performance metrics.

• Develop and execute paid social media advertising campaigns.

4. Search Engine Optimization (SEO) and Analytics

• Optimize website content to improve search engine rankings.

• Conduct keyword research and implement SEO strategies to drive organic traffic.

• Use analytics tools (e.g., Google Analytics) to monitor and report on campaign performance.

5. Email Marketing

• Create and manage email marketing campaigns to engage prospects, students, and alumni.

• Develop newsletters and automated email workflows to nurture leads.

6. Paid Advertising Campaigns

• Plan, execute, and manage pay-per-click (PPC) and display advertising campaigns.

• Monitor budgets, analyze ROI, and adjust strategies as needed.

7. Stakeholder Engagement

• Collaborate with internal teams to gather content and insights for marketing campaigns.

• Act as a liaison between the college and external marketing vendors or partners.