Digital Marketer

JOB SUMMARY

We are seeking a dynamic and creative Digital Marketer to join our team. The ideal candidate will focus primarily on social media management and content creation. This role requires a strong understanding of social media platforms, content creation strategies, and excellent videography and photography skills.How to Apply:Interested candidates should submit their CV & a cover letter detailing their relevant experience, and a portfolio of their work. The portfolio should include samples of videos, photos, and social media pages managed. Please send these materials to hr@medprime.ac.ke and cc medprimeinstitute@gmail.com with the header: Digital Marketer clearly highlighted

RESPONSIBILITIES

Develop and execute social media strategies to increase brand awareness and engagement.Create, edit, and publish engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.Plan and produce high-quality video and photographic content for marketing campaigns and social media.Manage and maintain the college’s social media accounts, ensuring regular and consistent posting.Monitor social media channels for trends, feedback, and opportunities to engage with the audience.Collaborate with the marketing team to ensure brand consistency across all digital channels.Track and analyze social media performance metrics and provide regular reports to the management team.Stay updated with the latest social media best practices, tools, and trends.Assist in other marketing activities as needed.

REQUIRED SKILLS

Marketing, Advertising, Social media marketing, Social media usage (Facebook, Twitter, etc.), Search engine optimization (SEO), Digital content development and editing (social media, blogs, etc.)

REQUIRED EDUCATION

Diploma, Associate's degree