Digital Marketer - Medical Field

Company Overview:

As a provider of high-quality home healthcare solutions, we are dedicated to improving the lives of patients through compassionate and professional care. Our client is looking for a skilled digital marketer to enhance their online presence and drive engagement with our target audience.

Key Responsibilities:

• Develop, manage, and optimize digital marketing campaigns across Facebook, Instagram, and Google Ads to generate qualified leads for home care programs.
• Create engaging, SEO-friendly content and b visuals for social media, blogs, and websites to boost brand awareness and drive audience engagement.
• Monitor and manage social media channels—responding promptly to comments, inquiries, and messages to maintain a professional and caring brand tone.
• Track, analyze, and report campaign performance metrics, including lead generation, engagement rates, and conversion data, using tools like Meta Ads Manager and Lead management CRM.
• Optimize ad creatives, copy, and landing pages for improved click-through and conversion rates.
• Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
• Conduct market and audience research to identify trends and opportunities for campaign optimization.
• Create and schedule content calendars highlighting caregiver programs, testimonials, awareness posts, and educational materials.
• Manage and nurture leads through the CRM system, tagging and tracking outcomes to support follow-ups and improve lead quality.
• Stay updated on digital marketing trends, platform algorithms, and industry best practices to continuously enhance campaign performance.

Qualifications & Skills:

• A bachelor's degree in marketing, communications, business, or a related field is preferred.
• 4+ years of experience in digital marketing, social media management, or content creation, preferably in the medical field.
• Proven ability to run successful social media campaigns and digital ads.
• Strong knowledge of social media platforms, SEO, and digital advertising tools.
• Excellent writing, communication, and creative skills.
• Experience with analytics tools (Google Analytics, Meta Business Suite, etc.) to track performance.
• Ability to work independently and collaboratively in a fast-paced environment.