Digital Marketer
Halcyon Healthcare Limited
Marketing & Communications
Job Summary
We are currently seeking a Digital Marketer to join our team and contribute to our continuous business growth and customer retention efforts through innovative, strategic, cost-effective, and impactful digital activities and engagements.
- Minimum Qualification : Diploma
- Experience Level : Entry level
- Experience Length : 2 years
Job Description/Requirements
About the job
Job Summary
Halcyon Healthcare Ltd is a healthcare facility in Upperhill,5th Avenue office suites 7th floor.Our patient-centered culture prioritizes comprehensive healthcare and overall well-being, grounded in Compassion, Care, and Competence. We are currently seeking a Digital Marketer to join our team and contribute to our continuous business growth and customer retention efforts through innovative, strategic, cost-effective, and impactful digital activities and engagements.
SALARY RANGE : 30,000 ksh to 35,000 Ksh gross salary p.m
Experience in the healthcare sector will be an added advantage.
Interested candidate can send their applications to hr@halcyonhealthcareltd.com
Responsibilities
Management of Social Media Channels
Plan and execute digital marketing campaigns
Manage Online Leads: Address and manage business leads generated from online inquiries to boost hospital business.
Creative Artwork and Designs: Ensure timely completion of creative artworks and designs required for various campaigns and promotions.
Optimize Website and Content: Ensure the company website is easily found by the target audience and optimize content to drive relevant traffic.
Drive Online Sales: Convert online visits into online sales by implementing effective strategies.
Development of Social Media marketing strategy to help drive traffic and engagement.
Tracking social media trends and developments
Preparation of weekly and monthly social media reports
Keeping up to date with social media trends
Responding to inquiries, complains and comments on social media platforms
Coordinating social media messages with marketting departments and company goals.
Working with other departments to develop social media timelines that coincide with the product release, ad campaigns, and other brand messages.
Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor’s data.
Assist with the general day to day administrative tasks of the marketing department.
Monitor and analyze effectiveness of marketing content
Develop and manage website content
Find and target audiences
Qualifications
Bachelor's Degree or Diploma in BBIT, Marketing & Communication, or any other Business-related field.
At least 2 years of experience in Digital Marketing.
Excellent data analytics and Excel proficiency (a plus).
Content creation skills.
Excellent communication and organizational skills
Excellent knowledge of Facebook, Twitter, LinkedIn,Instagram and other social media best practices
Good understanding of social media KPIs
Social Media Strategist using social media for brand awareness and impressions
Experience in the healthcare sector will be an added advantage.
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