Deputy Manager Business Development

About the Company

Our client is a leading deposit-taking Sacco, licensed by the Sacco Societies Regulatory Authority (SASRA), offering a wide range of loan and savings products. The Sacco is registered under the Co-operative Societies Act Cap 491 and is committed to delivering top-notch services to its members. They are seeking a dynamic and results-oriented professional to join their team on a three-year renewable contract, contingent on satisfactory performance.

Main Tasks & Responsibilities

• Membership Growth & Product Expansion:
  Identify and execute campaigns to drive membership growth, expand the loan portfolio, mobilize deposits, and increase patronage of FOSA services.
• Marketing Budget Management:
  Prepare, plan, and execute annual marketing budgets, while managing procurement plans and functional requirements.
• New Product Development & Launch:
  Oversee product development, re-engineering, and strategic product launches.
• Market Research & Pricing Strategy:
  Conduct market research, analyze customer trends, competition, and product data to inform pricing strategy for maximum business opportunity.
• Customer Feedback Analysis:
  Gather and analyze feedback to identify gaps in products and services.
• Digital Marketing:
  Design and execute digital marketing strategies, including SEO, SEM, content marketing, email marketing, social media marketing, and PPC campaigns.
• Campaign Analysis & Reporting:
  Define and track key performance indicators (KPIs) for marketing campaigns and prepare reports for analysis.
• Business Development Strategy Deployment:
  Implement the Sacco's business development strategy and monitor its success.
• Lead Generation & Prospecting:
  Identify prospective clients, new markets, and business opportunities.
• Policy Implementation:
  Review business development policies, procedures, and reporting systems to improve growth and profitability.
• Public Events & Corporate Branding:
  Represent the Sacco in exhibitions, field days, and other public events to promote its brand.
• Sales & Target Achievement:
  Lead the direct sales and business development teams to achieve growth and sales targets.
• Member Relationship Building:
  Foster long-lasting relationships with members by understanding and addressing their needs.
• Training & Development:
  Organize and deliver member training sessions based on identified needs and prepare relevant presentation materials.
• Committee Representation:
  Represent the Business Development Department in the Education, Strategy, Business Development, and ICT Committee.

Requirements

• Bachelor’s degree in Business or a related field from a recognized university.
• Minimum of 5 years of relevant experience in business development within a financial institution.
• Additional certifications or degrees relevant to the role are an added advantage.

Skills

• Leadership and time management skills.
• Strong analytical and report-writing abilities.
• Excellent interpersonal and communication skills.
• Collaboration and teamwork capabilities.
• Proven negotiation and persuasion expertise.
• Project management, research, and strategic thinking abilities.
• Proficiency in digital marketing.
• Business intelligence skills.
• Solid understanding of business and marketing principles