Content Marketing & Community Manager at Old Mutual Kenya

Job Description

Old Mutual Kenya is based in Nairobi and is part of a larger group that offers solutions in long-term savings, asset management and investment. We offer solutions to individuals and corporates underpinned by our core values which are: Respect, Integrity, Accountability and Pushing beyond boundaries.

SUMMARY

The Content & Community Marketing Manager will be responsible for building a strong, consistent online presence and driving community growth through engaging content and interactive initiatives. This role involves creating high-quality content for digital platforms, managing community interactions, developing digital channel campaigns, and collaborating across departments to boost brand visibility, product adoption and revenue. The overall objective to strengthen the Old Mutual brand visibility though compelling content and audience engagement, ensuring attraction and resonance with the target audience.

KEY TASKS AND RESPONSIBILITIES

Content Creation:

Develop and create high-quality, visually appealing, and engaging content (text, images, videos) for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and the company website. Create engaging short videos showcasing products

Content Plan Execution:

Collaborate with the business marketing team to develop and implement a comprehensive content plan that aligns with the company’s goals and objectives. Manage the content calendar and ensure consistent and timely posting according to the content calendar.

Community Engagement:

Design initiatives to keep the community active, fostering a positive environment. Monitor and respond to comments, messages, and mentions on social media platforms to engage with the audience and maintain a positive online presence. Create and manage programs to identify and reward brand advocates. Conduct regular surveys to gather community insights and feedback.

Social Listening and Feedback Integration:

Monitor social media to gather feedback and report insights to inform marketing strategies. Ensure community feedback influences product development and marketing strategies.

Email Marketing and Webinars:

Develop and optimize email campaigns to drive engagement and conversion. Plan webinars with internal experts and guest speakers.

Analytics and Reporting:

Track and analyze performance metrics such as engagement, reach, and conversion rates. Provide regular reports to the marketing team with actionable insights.

Cross-Functional Collaboration:

Work closely with other teams such as business marketing, digital and data, and customer service to ensure cohesive messaging and a consistent brand voice across all channels. Assist in planning and executing social media campaigns, including contests, promotions, and partnerships with influencers or other brands.

Ensure Compliance to Brand Guidelines:

Ensure that all content created adheres to the company’s brand voice, guidelines, and policies.

REQUIREMENTS

SKILLS AND COMPETENCIES

Strong writing and editing skills with experience in creating social media and website content. Ability to manage a content calendar ensuring consistent and timely posting. Strong creativity and design skills, including proficiency in graphic design and video editing software. Experience in developing and optimizing email campaigns to drive engagement and conversions.  Experience in planning and hosting webinars and podcasts with internal experts and guest speakers. Proficiency in managing online interactions and responding to inquiries across platforms. Strong analytical skills with the ability to interpret data and derive actionable insights. Passion for social media and staying updated on emerging trends and technologies.

KNOWLEDGE & EXPERIENCE

Proficiency in social media management tools and analytics software. Knowledge of email marketing platforms. Familiarity with webinar platforms (e.g., Zoom, Microsoft Teams). Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro). Basic understanding of website content management systems (CMS).

QUALIFICATIONS

A bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field. Beneficial certifications in digital marketing, social media management, content marketing, and community management. At least 3 years of experience in content creation, social media management, community engagement, or a similar role.