Content and Growth Marketing Executive - Nairobi, Lagos or Kigali

JOB SUMMARY

About the Role: We’re looking for growth ninja to join our team and become the Content and Growth Marketing Executive that drives our business forward. If you have a passion for organic content creation that creates a buzz with the ability to disrupt, scale and grow digital communities online, this role is for you. In this position, you will be solely responsible for ideation, developing and executing, exciting and attention-grabbing content, promo videos, social media campaigns, newsletters and other channels to drive engagement and growth across multiple platforms. We are a startup, which means you manage this baby from start to finish, without a large team and agencies, so you are a can-do person with a full suite of skills.

RESPONSIBILITIES

Key Responsibilities:Content Creation & Management: Develop, create, and manage engaging content for all platforms, including social media (LinkedIn, Twitter, Instagram, and more), blogs, and newsletters.Social Media Growth: Strategically manage and grow our social media accounts, focusing on engaging followers and expanding reach.Newsletter Management: Create, manage, and optimise newsletters to effectively communicate with and engage our audience.CRM Management: Manage CRM systems to nurture contacts and ensure effective communication.SEO & Analytics: Optimize content for search engines and use analytics tools to measure and improve the performance of marketing campaigns.Graphic Design & Video Creation: Must be able to create visually compelling graphics and videos for event promotions, social media posts, and other marketing materials from start to finish!Content Strategy: Develop and implement an energetic content strategy that aligns with our business goals and drives measurable outcomes.Scriptwriting: Write scripts for promotional videos, social media content, and podcast series.Event Support: Go above and beyond with ideas, planning and executing content-related aspects of our events.Project Management: Manage multiple projects simultaneously, hitting tight delivery timelines with high-quality output.Editorial Calendar: Create, manage, and maintain our editorial calendar. Juggling multiple areas at once.Trend Monitoring: Stay ahead of industry trends and adapt our content strategy to maintain relevance and engagement.About You: We’re looking for someone who is proactive, with a strong passion for content creation and a deep understanding of growth marketing dynamics. You should have:Experience: At least 3 years in content marketing, growth marketing with a strong portfolio showcasing your work.Social Media & CRM Expertise: You are a natural at managing social media accounts and CRM systems, with a focus on engaging and growing contacts.Analytical Skills: Knowledge of SEO best practices and analytics tools (e.g., Google Analytics).Creativity: A creative and innovative approach to content creation, who is not scared to experiment with new formats and platforms.Design Skills: You are a wizard at Photoshop/Canva.Communication: Excellent communication and collaboration skills to work effectively within a remote team environment.Passion for the African Tech Ecosystem: An understanding and deep interest in driving Africa’s tech ecosystem forward.Autonomy: You’re a self-starter who thrives with minimal supervision. You’re not just a thinker, but a doer. You see what needs to be done and you do it. You enjoy figuring things out and don’t wait around for someone else to solve problems for you.Ambitious: You are constantly on the look out for the latest trends and are not afraid to tackle tasks outside of your comfort zone.Company BenefitsGenerous paid time offProfessional development opportunitiesInternational travelFlexible work arrangementsEmployee assistance programsBonus structure and excellent earning potential

REQUIRED SKILLS

Search engine optimization (SEO), Creativity, Communication, Web Analytics, News writing and production, Social media usage (Facebook, Twitter, etc.), Graphic Design, Content management, Digital content development and editing (social media, blogs, etc.)

REQUIRED EDUCATION

Bachelor's degree