Karunguru Group

Business Development Manager

Easy apply New
Kenya Full Time Retail, Fashion & FMCG KSh 105,000 - 150,000 Plus Commission

Job summary

The Business Development Manager will drive revenue growth and marketing strategy within the agribusiness/FMCG sector. Expand market share, oversee brand development and presence and align product innovation. The role requires strategic leadership to manage high-performing teams, ensure quality control and foster key stakeholder partnerships.

Min Qualification: Bachelors Experience Level: Senior level Experience Length: 7 years Language Requirement: English Working Hours: Full Time - 9 to 5 Applicant Location: Kenya

Job descriptions & requirements

Business Development Manager

Location: Nairobi, Kenya

Industry: Agribusiness/FMCG

Reporting- Group CEO

Key Responsibilities

1. Sales & Revenue Growth

  • Develop and execute sales strategies for a FMCG in the agribusiness sector
  • Identify new market opportunities and partnerships.
  • Lead partnership negotiations and close on the same.
    2. Marketing & Brand Building
  • Design and implement marketing campaigns.
  • Strengthen brand positioning across digital, print, and experiential platforms.
  • Oversee customer engagement initiatives.
    3. Product Development & Customer Demand
  • Collaborate with product development managers to identify customer needs and market gaps.
  • Provide feedback from clients and markets to guide product innovation.
  • Ensure new products/services align with customer expectations and industry trends.
    4. Quality Control & Improvements
  • Work with operations and quality teams to maintain high standards across agribusiness.
  • Monitor customer satisfaction and implement continuous improvement initiatives.
  • Establish feedback loops to measure service/product quality.
    5. Strategic Leadership
  • Build and manage a high-performing sales and marketing team.
  • Align business development strategies with overall corporate goals.
  • Provide market intelligence and competitor analysis to guide decision-making.
    6. Stakeholder Engagement
  • Develop strong relationships with government agencies, industry associations, and key partners
  • Represent the company at trade fairs, exhibitions, and networking events.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, Agribusiness or related field.
  • 6–10 years of experience in sales, marketing, or business development, with at least 3 years in  leadership.
  • Proven track record in business development within a manufacturing set up
  • Strong negotiation, networking, and stakeholder management skills.
  • Excellent communication and presentation abilities.
  • Proficiency in digital marketing tools, and data analytics.

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