Brand Ambassador- Sales Agent (FMCG),(Ruiru, Eldoret, Kisumu and Kisii)
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Job summary
To represent the company’s brand in the market, drive product awareness, and increase sales through direct customer engagement. The Brand Ambassador is responsible for promoting products, building strong customer relationships, and ensuring brand visibility and loyalty in assigned territories.
Min Qualification:
Diploma
Experience Level:
Entry level
Experience Length:
2 years
Language Requirement:
English
Working Hours:
Full Time - 9 to 5
Applicant Location:
Kenya
Job descriptions & requirements
Reports To: Marketing Manager / Sales Supervisor
2. Key Responsibilities
A. Sales and Promotion
- Actively promote and sell company products to customers.
- Demonstrate product features and benefits to drive customer interest.
- Achieve monthly and quarterly sales targets.
- Support promotional campaigns and marketing initiatives.
B. Customer Engagement and Relationship Management
- Build and maintain strong relationships with customers and retailers.
- Provide excellent customer service and resolve queries promptly.
- Educate customers on product usage and benefits.
- Gather customer feedback to improve product offerings.
C. Brand Representation
- Ensure consistent brand visibility in assigned markets.
- Uphold company values and maintain a positive brand image.
- Participate in events, activations, and product launches.
- Act as the face of the brand in customer interactions.
D. Market Intelligence and Reporting
- Collect market insights and competitor information.
- Provide feedback to management on customer preferences and trends.
- Prepare daily, weekly, and monthly sales activity reports.
- Participate in sales review and strategy meetings.
E. Compliance and Risk Management
- Adhere to company sales policies and procedures.
- Ensure compliance with pricing, discount, and promotional guidelines.
- Identify potential risks in customer interactions and recommend solutions.
F. Teamwork and Collaboration
- Work closely with sales, marketing, and distribution teams.
- Share best practices and support team performance.
- Participate in training and development programs.
Key Performance Indicators (KPIs)
- Sales generated during activations
- Customer engagement levels
- Brand awareness metrics
- Number of successful activations
- Customer feedback quality
3. Qualifications
- Diploma or Bachelor’s Degree in Sales, Marketing, Business, or related field
- Minimum of 2 years’ experience in sales, marketing, or brand promotion
- Experience in FMCG or retail industry preferred
4. Skills and Competencies
- Strong sales and negotiation skills
- Excellent communication and interpersonal skills
- Customer service orientation
- Ability to represent the brand professionally
- Market awareness and product knowledge
- Strong organizational and time management skills
- Integrity and high ethical standards
- Self-motivation and resilience in fieldwork
Important safety tips
- Do not make any payment without confirming with the BrighterMonday Customer Support Team.
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