Assistant Digital Marketers

Location: Tala Road, Runda Off, Kiambu Road.

Job Type: Full-time, primarily office-based with occasional travel for sector-related events or client meetings.

Company Overview:

Indepth Research Institute (IRES) is a global corporate training and professional services firm dedicated to enhancing the productivity, performance, sustainability, and overall success of organizations worldwide. We do this through our five lines of services; Data Analytics, Social and Market Research, Corporate Training and Development; Management and Business Advisory; and Digital Innovation.

Job Summary:

We are seeking Thirteen (13) highly motivated and results-driven Assistant Digital Marketers to join our dynamic team across the following clusters:

1. Sustainable Infrastructure and Industries

2. Human Capital and Social Development

3. Governance and Economic Growth

4. Financial Services and Inclusion

5. International Cooperation and Development

6. Agriculture

These positions combine sector-specific expertise with digital marketing proficiency to drive growth, foster impactful partnerships, and advance our mission of delivering sustainable development solutions.

Key Responsibilities:

1. Digital Campaign Management:

● Plan, create, and execute targeted digital campaigns (e.g., email, social media, PPC,

SEO) to effectively promote services across various clusters, reflecting the breadth of industries supported.

● Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI and achieve results.

2. Sector-Specific Engagement:

● Participate in sector-focused forums, webinars, and online communities to strengthen organizational visibility and influence.

3. Lead Generation and Qualification:

● Develop and implement strategies for generating high-quality leads through digital channels.

● Work with the sales team to qualify and nurture leads through the sales funnel, converting them into long-term partnerships.

4. CRM Management:

● Configure, maintain and effectively use the CRM system to support sales and marketing goals.

● Organize and analyze data to provide insights that will improve strategies for client engagement and growth.

5. Promotion of Products and Services:

● Create and distribute engaging digital content (e.g., blogs, videos, newsletters) that

highlights the organization’s offerings within the sectors.

● Build and maintain a robust digital presence across social media platforms and other online tools.

6. Collaboration and Reporting:

● Coordinate with cross-functional teams, including sales, marketing, and product development, to align on goals and strategies.

● Generate regular reports on digital marketing performance, lead quality, and key engagement metrics.

7. Market Analysis Reporting and Insights:

● Track and report on market performance metrics, including customer acquisition trends, market share growth, and competitive positioning.

● Utilize data-driven insights to evaluate the effectiveness of market strategies and campaigns, identifying opportunities for refinement and optimization.

8. Continuous Learning and Development:

● Stay updated on industry trends, digital tools, and best practices in marketing and sales.

● Participate in relevant training, workshops, and learning opportunities to enhance skills.

9. Perform other duties as assigned to support the organization’s mission and objectives.

Qualifications and Skills:

1. Bachelor’s degree in a field related to the respective clusters (e.g. Geography, Economics, Social work, Disaster Management, International Relations, Public Health, Environmental science, Finance, Political Science, Public Administration, Social Work, Community Development, Engineering, Agriculture, or equivalent).

2. Certification in digital marketing is mandatory.

3. Minimum of 1 year experience in Digital Marketing.

4. Experience in Customer service, Sales and marketing is an added advantage.

5. Proficient in CRM systems, marketing automation tools, and analytics platforms.

6. Strong communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of an organization.

7. Strategic thinker with the ability to develop and execute effective digital sales strategies aligned with sector-specific goals and objectives.

8. Results-driven mindset with a focus on achieving measurable outcomes.

9. Creative, adaptable, and proactive in responding to market trends and customer needs.

10. Commitment to continuous learning and professional development, with a passion for staying ahead of industry trends and emerging technologies.

How to Apply

Interested candidates should send their applications by close of business Friday, 14th March 2025. Please quote the job title in the subject line of your email. All documents MUST be in PDF. Only shortlisted candidates will be contacted.