Administrative and Social Media Manager

1. Strategy Development

- Develop and execute a comprehensive social media strategy for each client that aligns with their goals and objectives.

- Monitor trends in social media, tools, and applications, and apply them to enhance each client’s online presence.

2. Content Creation& Brand Management:

- Create, curate, and manage published content (images, video, written) that is engaging and relevant to target audiences.

- Work with the client’s marketing and communications team to produce high-quality content, including graphics and videos.

- Ensure consistency in voice and messaging across all social media channels as per the laid down brand guidelines for each client.

- Manage the social media calendar to ensure timely and relevant posts

3. Analytics and Reporting

- Track and analyze social media performance using social media analytics tools.

- Prepare regular reports on social media activities, growth, and engagement metrics.

- Use data to refine strategies and improve performance.

-Leverage on UTMs for all campaigns

4. Collaboration

- Collaborate with various departments, including admissions, student services, alumni relations, and academic departments, to support their social media needs.

- Coordinate efforts with other university communications and marketing initiatives

Administrative Duties:

● Manage and maintain office supplies and equipment

● Handle incoming and outgoing mail and correspondence

● Coordinate appointments, meetings, and events

● Assist with HR tasks, such as onboarding new employees and managing employee records

● Supervising cleaning and ensuring that the office & store is kept neat at all times

● Keep track of staff attendance logs and provide a monthly report

● Keep track of staff travel itineraries and ensure that all imprest returns are filed on time

● Review all TOIL Hours updates for all staff and ensure that all TOIL applications on the HRM are accurate

● Provide general administrative support to the team

Social Media Management:

● Develop and implement a comprehensive social media strategy aligned with business objectives

● Create high-quality content, including text, images, and videos, for various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn)

● Monitor social media channels, respond to comments and messages promptly, and engage with the audience

● Track and analyze social media metrics to measure campaign performance and identify areas for improvement

Stay up-to-date with the latest social media trends and best practices.

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

● Proven experience as a Social Media Manager or similar role, preferably in higher education.

● Strong understanding of social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) and their respective audiences.

● Excellent written and verbal communication skills.

● Proficiency in social media management tools (e.g., Hootsuite, Sprout Social).

● Experience with graphic design and video editing software is a plus (e.g., Adobe Creative Suite).

● Strong analytical skills and ability to interpret social media metrics.

● Creative mindset and ability to generate innovative content ideas.

● Ability to work independently and collaboratively in a fast-paced environment.

● Knowledge of a North American/European higher education landscape and student interests is preferred.