Medical Marketer

Job Title

Medical Marketer

Department

Marketing

Section

Medical

Job Category

TBA

Reports To

AGM - Marketing

Job Serial/Code No.

JD/MKT/MED/07

Location/Branch

Head Office, Nairobi

Main Purpose of the Job- (Job Summary)

Overall responsibility for medical marketing including formulation and implementation of strategy, business development and service delivery for Individual and corporate clients to achieve growth and profitability in line with the overall medical business strategy and objectives.

Main Responsibilities

1. Formulating and leading in the implementation of the medical department strategy, policies, processes and procedures to support the achievement of the overall business objectives
2. Developing and innovating new medical products to meet customer needs and expectation
3. Motivating, coaching, developing, training and mentoring the sales team to achieve set targets.
4. Driving business development and growth to achieve departmental production targets.
5. Recruiting, training and servicing Agents and Brokers to ensure steady business growth in the department.
6. To ensure that the agents and brokers doing business on behalf of the company are compliant with the regulator.
7. Organizing, participating and holding medical products exhibitions to inform the public of the company’s medical product and selling them. 
8. Exploring new medical product markets and ensuring penetration aimed at achieving departmental strategic targets.
9. Generating quotation and analyzing them for the purpose of presenting the same to prospective clients

10.   Preparing, monitoring and reporting of Medical Marketing budgetary allocations

11.   Leading and managing medical marketing team on issues related to company communication

12.   Identifying, implementing and benchmarking best practices in medical marketing.

13.   Ensuring customer service to both internal and external client by providing required information that is aimed towards customer satisfaction like Holding health talks, member education and service meetings

14.   Managing and Implementing change initiatives to achieve desired business plans and culture for the department and company at large.

15.   Preparing, analyzing and presenting tender documents for bidding aimed at business growth.

2         or 3 Key Deliverables (specific to this position)

1. Delivering departmental growth
2. Achieving profitability by acquiring good and profitable business.
3. Increase brand awareness and market penetration.

Key Indicators

Key Interfaces

 Resources Responsible for

Direct Reports (Jobs reporting to this position)

Internal

External

·         Medical sales and marketing team.

·         Human Resource

·         Finance

·         Underwriting

·         Claims

·         Operations and marketing

·         Managing Director

·         customers

·         Intermediaries.

·         Service providers and Suppliers.

CRITICAL SUCCESS FACTORS FOR THE JOB

Job Specifications

Key Drivers

Relevant Experience

Academic Qualifications

• Undergraduate Degree in Business related courses.

Professional Qualifications

• Diploma in Sales and Marketing.
• COP

Key Job Skills (specific to the job)

• Good sales and marketing skills
• People management skills
• Analytical skills

Insurance Skills (special Category)

• Basic actuarial skills
• Medical business management skills

General Skills (Generic)

• Communication Skills
• Interpersonal Skills
• Customer Service
• IT skill (fluency)

At least two (2) years of relevant experience